Booked jobs from search intent
Someone types "emergency plumber Brunswick" at 11pm — we make sure your phone rings, not your competitor's.
SERVICES
Five channels. One operator.
Google Ads, Microsoft Ads, SEO, Meta Ads, and LinkedIn Ads — run as one coordinated stack so every dollar is accounted for.
What we do
Pick one. Or stack them.
Every service stands alone. The compounding effect kicks in once you stack two or three together — which is what most clients end up doing.
Bing is cheaper
Microsoft Ads costs roughly 30% less per click than Google in most Australian categories, and audience overlap is small.
Own your suburb
SEO is the slowest channel and the highest-margin.
Facebook and Instagram, run like a media buyer would
Meta is brilliant for service businesses with a visual story and B2C brands chasing volume.
For B2B businesses
LinkedIn is the only platform where you can target by job title, company, industry, and seniority simultaneously.
Or build a stack
Combine 2 to 5 channels. The price-per-channel drops as you go.
01 · Google Ads
Booked jobs from search intent.
Someone types "emergency plumber Brunswick" at 11pm — we make sure your phone rings, not your competitor's. Search ads pay back faster than any other channel for trades and local services.
From $890/month+ ad spend
SearchPerformance MaxShoppingDisplayYouTubeRemarketingConversion tracking
- Suburb-targeted campaigns built around real search intent
- Call tracking + form tracking wired up day one
- Negative-keyword discipline so you don't pay for tyre-kickers
- Weekly numbers email — cost-per-job, not vanity metrics
- Performance Max for e-com inventory at scale
- Google Ads built inside your account, not ours
02 · Microsoft Ads
Bing is cheaper. Most of your competitors aren't there.
Microsoft Ads costs roughly 30% less per click than Google in most Australian categories, and audience overlap is small. Run Google in tandem and you'll see leads no one else has bid for.
From $490/month+ ad spend
Bing SearchMicrosoft Audience NetworkShoppingLinkedIn-targetedImport from Google
- Direct import of working Google Ads campaigns — fast launch
- LinkedIn-profile targeting for B2B (Microsoft owns LinkedIn)
- Audience Network reach on MSN, Outlook, Edge browser
- Shopping ads for e-com brands chasing higher-intent traffic
- Often pairs with Google for 15–30% incremental volume
03 · Search Engine Optimisation
Own your suburb. Show up when ChatGPT answers.
SEO is the slowest channel and the highest-margin. Done properly it earns leads while you sleep, while you're on holidays, and while your ad budget is paused. We treat it as compounding infrastructure, not a one-off project.
From $890/month
Local SEOTechnical SEOContent / CopywritingLink buildingAI Search SEOChatGPT optimisationSEO migrationsTechnical audits
- Google Business Profile fully optimised — the #1 local lever
- Suburb landing pages that rank for "[trade] [suburb]" intent
- Schema, Core Web Vitals, crawl health — the boring foundation
- Content built for humans first, AI engines second, Google third
- Link building from real Australian publications — no PBN nonsense
- AI-search optimisation so ChatGPT cites you when asked
- Migration playbook if you're moving CMS or domain
04 · Meta Ads
Facebook and Instagram, run like a media buyer would.
Meta is brilliant for service businesses with a visual story and B2C brands chasing volume. The platform punishes lazy creative and rewards iteration — so we ship new ads weekly and let the algorithm pick the winners.
From $790/month+ ad spend
Facebook AdsInstagram AdsLead AdsRetargetingAd creativeCatalog adsPixel + CAPI setup
- Lead ads with native forms — drops cost-per-lead vs landing pages
- Retargeting layered on top of Google Ads to close hesitant visitors
- Monthly creative refresh — UGC, carousel, video, static
- Conversions API + server-side tracking, post-iOS 14 reality
- Catalog + Advantage+ shopping for e-commerce
- Reels-first creative for the algorithms that matter in 2026
05 · LinkedIn Ads
For B2B businesses. Expensive per click. Cheap per deal.
LinkedIn is the only platform where you can target by job title, company, industry, and seniority simultaneously. Cost-per-click is high. Cost-per-qualified-meeting, when run properly, is the lowest of any paid channel.
From $1,290/month+ ad spend
Sponsored contentLead Gen FormsMessage AdsConversation AdsABM targetingDocument AdsConversion API
- Account-Based Marketing lists matched to LinkedIn — by company
- Lead Gen Forms — pre-filled, native conversion experience
- Document and thought-leadership ads from your founder profile
- CRM-integrated reporting so sales sees source-of-deal clearly
- Best paired with Microsoft Ads for B2B audience overlap
Suggested stacks
Three combinations we run most.
Built around how Australian businesses actually buy. Pick one, swap a channel, or design your own on the strategy call.
The Trade Stack
High-intent search plus the local-rankings flywheel. Most cost-effective for plumbers, sparkies, builders, cleaners.
Google AdsLocal SEOMicrosoft Ads
$1,990per month + ad spend · ex GST
The Service Stack
Search demand plus social retargeting. The pattern most local services run when they're ready to scale beyond word-of-mouth.
Google AdsMeta AdsLocal SEO
$2,290per month + ad spend · ex GST
The B2B Stack
For businesses selling to other businesses — accountants, lawyers, B2B SaaS, consultants. Built around qualified-meeting cost.
LinkedIn AdsSEOGoogle Ads
$2,890per month + ad spend · ex GST
Or build your own
Mix and match any of the five channels. Each additional channel after the first reduces the per-channel rate. Walk through the maths on the strategy call.
Book a free strategy callFAQ
Common questions about services
Yes. Every service stands alone. Many clients start with Google Ads, then add local SEO once the leads are flowing.
Yes — the suggested stacks above are priced lower than buying each service individually. Adding a third or fourth channel further reduces the per-channel rate. The strategy call walks through the maths.
Not as a standalone service. We run Meta and LinkedIn paid ads where they make money — and we'll tell you when they don't.
Week 1: kickoff call, access to your accounts, audit deepened. Week 2: campaigns or build live. Week 3: first numbers email. Week 4: first monthly call.
No. Scalepoint is built for Australian businesses doing $200k to $5m a year. Larger than that and you'll outgrow us.
Yes. Ask on the audit form and we will attach a redacted one when we send your audit back.
Light brand and landing-page design as part of every retainer. Standalone brand-identity projects are quoted separately.
We audit it first. Sometimes a few changes do the job — sometimes a rebuild pays for itself in two months. We tell you which.