Services

Digital Marketing Services

Five channels. One operator.

Google Ads, Microsoft Ads, SEO, Meta Ads, and LinkedIn Ads. Run as one coordinated stack. Every dollar accounted for. No lock-in.

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★ Growth System★ AI Assessment01 · Google Ads02 · Microsoft Ads03 · SEO04 · Meta Ads05 · LinkedIn Ads06 · Content & Social07 · Brand & Design08 · Tracking SetupStacks
What we do

Pick one. Or stack them.

Every service stands alone. The compounding effect kicks in once you stack two or three, which is what most clients end up doing.

Bundled service stack

The Growth System

A conversion-ready website wired to a system that answers every enquiry in seconds, recovers missed calls, follows up automatically, and compounds your reviews, so more of the demand you already have turns into booked work.

$397/month · no setup fee · no lock-in
Explore the Growth System Take the free leak audit
  • A website built to convert. Fast, mobile-first, search-ready
  • Missed-call recovery: every missed call gets an instant text back
  • Instant enquiry response: answered the moment it arrives, 24/7
  • AI assistant: qualifies enquiries and books appointments
  • Automated follow-up: sequenced until they book or opt out
  • Reputation engine: compounds your Google reviews
  • Past-client reactivation, without extra ad spend
  • Unified inbox + monthly reporting
One-off assessment

The AI Tools Assessment

The rest of this page is about getting you more work. This one is about getting your week back. Forty-five minutes on how your business actually runs, then a nine-page report showing exactly where the hours go and what takes them off your plate, from tools you switch on by Friday to a system built around your own process.

$1,000ex GST · once · five hours or your money back
Explore the AI Assessment
  • A 45-minute structured call: we ask how often and how long, so the report runs on your numbers
  • Tools you switch on yourself, about ten minutes each, often free
  • Automations we build: quote to follow-up to invoice, running without you
  • AI trained on your pricing, process and paperwork
  • A nine-page report with the maths shown, line by line
  • A four-day start plan: one thing a day, about ten minutes each
  • A 30-minute walkthrough, then email help while you set up
  • Yours to keep, no commission, no obligation, and the $1,000 credits against any build
02

Microsoft Ads, the overlooked channel

From $690/month + ad spend

Bing handled 9.17% of Australian searches in September 2026 and 18.94% on desktop (StatCounter), and the median Microsoft Ads click costs about 15% less than Google Search (AgencyAnalytics, 2025). Most of your competitors are not running it.

Learn about Microsoft Ads
Bing SearchMicrosoft Audience NetworkLinkedIn audience importShopping AdsRemarketing
  • Import your Google Ads in minutes, zero duplication effort
  • LinkedIn profile targeting layered on search, job title + keyword
  • Lower CPCs, older demographic, higher intent-to-spend
  • Microsoft Audience Network placements for brand awareness
  • Ideal paired with Google Ads for 100% search coverage
03

Own your suburb. Show up when ChatGPT answers.

From $890/month

SEO is the slowest channel and the highest-margin. Done properly it earns leads while you sleep, while you're on holidays, and while your ad budget is paused. We treat it as compounding infrastructure, not a one-off project.

Learn about SEO
Local SEOTechnical SEOContent / CopywritingLink buildingAI Search SEOChatGPT optimisationSEO migrations
  • Google Business Profile fully optimised, the #1 local lever
  • Suburb landing pages that rank for "[trade] [suburb]" intent
  • Schema, Core Web Vitals, crawl health, the boring foundation
  • Content built for humans first, AI engines second, Google third
  • Link building from real Australian publications, no PBN nonsense
  • AI-search optimisation so ChatGPT cites you when asked
  • Migration playbook if you're moving CMS or domain
04

Facebook and Instagram, run like a media buyer

From $790/month + ad spend

Meta is brilliant for service businesses with a visual story and B2C brands chasing volume. The platform punishes lazy creative and rewards iteration, so we ship new ads weekly and let the algorithm pick the winners.

Learn about Meta Ads
Facebook AdsInstagram AdsLead AdsRetargetingAd creativeCatalog adsPixel + CAPI setup
  • Lead ads with native forms, drops cost-per-lead vs landing pages
  • Retargeting layered on top of Google Ads to close hesitant visitors
  • Monthly creative refresh, UGC, carousel, video, static
  • Conversions API + server-side tracking, post-iOS 14 reality
  • Catalog + Advantage+ shopping for e-commerce
  • Reels-first creative for the algorithms that matter in 2026
05

For B2B. Expensive per click. Cheap per deal.

From $1,290/month + ad spend

LinkedIn is the only platform where you can target by job title, company, industry, and seniority simultaneously. Cost-per-click is high. Cost-per-qualified-meeting, when run properly, is the lowest of any paid channel.

Learn about LinkedIn Ads
Sponsored contentLead Gen FormsMessage AdsConversation AdsABM targetingDocument AdsConversion API
  • Account-Based Marketing lists matched to LinkedIn, by company
  • Lead Gen Forms, pre-filled, native conversion experience
  • Document and thought-leadership ads from your founder profile
  • CRM-integrated reporting so sales sees source-of-deal clearly
  • Best paired with Microsoft Ads for B2B audience overlap
06

Content & social, the words that compound

Content from $390/mo · Social from $290/mo

Two halves of the same job. The words on your website, service pages, area pages and blog articles, written to rank on Google and get cited by AI search. And the posts that keep you visible between jobs: planned, written, designed and scheduled. We run social as an automated content workflow, not hands-on account management. We create and publish, you keep the customer conversations.

Learn about content & copywriting
Service pagesArea pagesBlog articlesContent planOrganic socialBranded graphics
  • Service and area pages that rank for "[service] [suburb]" intent
  • Blog articles that answer the questions customers ask before they buy
  • Buy pages one at a time, or an ongoing writing retainer from $390/mo
  • Organic social posts planned, written and scheduled, from $290/mo
  • Branded graphics in your colours for Facebook and Instagram
  • Reviews and website content repurposed into posts
  • Optimised for Google and AI search, and you own every word
07

Brand and design, built by the same standard as the campaigns

From $490 ex GST · flat price, one-off or folded into a retainer

Every ad we run points somewhere. If what someone lands on does not look credible, the click was wasted. Design is run by the same standard as everything else here. Flat prices, shown upfront, and you own every file. Folds straight into your retainer.

Learn about brand & design
Logo designBrand identity kitComplete brand packageColour paletteTypography systemBrand guidelinesSocial media kit
  • Logo design from $490: three concepts, unlimited revisions to sign-off
  • Brand identity kit from $790: palette, typography system and submark
  • Complete brand package $1,190: guidelines, social kit, card and letterhead
  • Every source file, colour code and asset transfers to you at sign-off
  • Flat prices agreed before we start, no scope creep, no surprise invoices
  • Folds into any campaign retainer, or stands alone as a one-off project
08

Google & Tracking Setup, measured properly from day one

$650 ex GST · one-off, optional

The measurement every channel runs on, set up once and in your name. Already on a Google or Meta ads plan? Tracking for the channels we run is part of that plan. This is for businesses setting up before ads start, or running their own. Never a condition of any plan.

Learn about Google & Tracking Setup
GA4 setupGoogle Tag ManagerSearch ConsoleBusiness Profile connectionMicrosoft ClarityMeta Pixel + CAPI
  • Google Analytics 4 property created and configured
  • Tag Manager container, triggers and tags for form, click-to-call and booking or quote events
  • Search Console property verified and sitemap submitted
  • Google Business Profile connected for local performance reporting
  • Microsoft Clarity recordings and heatmaps, plus Meta Pixel with Conversions API where you run or plan Meta ads
  • Every event checked before handover, and a written record of every ID, which you keep
Suggested stacks

Three combinations we run most

Built around how Australian businesses actually buy. Pick one, swap a channel, or design your own on the strategy call.

For those starting out
The Spark Stack
Google AdsMeta Ads or Microsoft Ads
$1,490
per month + ad spend · ex GST
Start with Spark
Most popular★ recommended
The Surge Stack
Google AdsMeta AdsMicrosoft Ads
$2,290
per month + ad spend · ex GST
Start Surging
For those ready to scale
The Scale Stack
Google AdsMeta AdsMicrosoft AdsLinkedIn AdsSEO
$3,990
per month + ad spend · ex GST
Start with Scale
FAQ

Common questions about services

Reviews

What clients say on Google.

5.0★★★★★· 4 reviews
★★★★★
Craig and the team have been managing the digital footprint for my business and it has been such a breath of fresh air! I have used a few different digital marketing agencies before and always found the results and service to be mediocre. Scalepoint has all my key metrics pointing in the right direction. Thanks team!
Paul Rose
★★★★★
I had a fantastic experience working with the team at Scalepoint. From the very beginning, they were incredibly helpful, responsive, and made the whole process easy to understand. One thing I really appreciated was how they demystified SEO and Google Ads. They explained everything in plain English, took the time to answer my questions, and helped me understand what was actually making a difference rather than overwhelming me with technical jargon. Their pricing was also refreshingly transparent. Everything was clearly explained upfront, there were no hidden charges or unexpected costs, and I always knew exactly what I was paying for. Most importantly, I'm really happy with the results. It's clear they genuinely care about helping their clients succeed, and I'd have no hesitation recommending them to anyone looking for honest, knowledgeable, and reliable SEO and digital marketing support.
Will
★★★★★
I was a bit unsure about where to start with online marketing, but the team at ScalePoint made everything simple and easy to follow. They took the time to explain what they were doing and answered all my questions in a way that actually made sense. They're great to deal with, keep in touch regularly, and I always feel like I know what's happening. It's been a really easy process, and we're pleased with how things are going. If you're looking for a team that's approachable, reliable, and takes the stress out of digital marketing, I'd definitely recommend ScalePoint.
Response from Scalepoint: Hi Cameron, I agree marketing can be overwhelming with all the noise and bs out there so I'm glad we've managed to cut through all that and get some great results for you. Look forward to our next catch up.
Cameron
★★★★★
Absolutely fantastic experience with ScalePoint! The work they did for my SEO and Google Ads has delivered outstanding results for the business. What I loved most was their complete transparency: clear monthly reports, honest strategy discussions, and no hidden fees. Their approach is also incredibly easy to work with: everything is straightforward, well-explained, and stress-free. If you're looking for a reliable digital marketing partner, look no further. Highly recommended.
Response from Scalepoint: Thanks Hamish, we really appreciate you taking the time to leave these kind words. See you at our next review.
Hamish Wilson
Ready when you are

Start with a free one-page audit

Tell us your website and your top three suburbs. We send back a one-page review. Within 3 business days, no call required.

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