The table that gets booked is the one that shows up first.
Restaurant, cafe, and venue discovery has moved almost entirely online. Google Maps, Instagram, and "best [cuisine] near me" searches decide where people eat. If your business is not visible in these moments, it does not matter how good the food is. Full tables require active visibility management — not just great reviews and hoping word spreads.
The numbers behind hospitality discovery.
Diners research before they visit. Your digital presence — Maps ranking, Instagram feed, and search visibility — is the front of house before anyone walks through the door. These numbers explain why hospitality businesses that invest in digital consistently outperform those that do not.
Three channels that fill tables and venues.
Hospitality businesses we run campaigns for.
Repeat customers and morning rush. Local SEO and Instagram presence drive daily footfall from the surrounding suburb and commuter catchment.
Occasion dining and regular covers. Meta Ads for awareness and event promotion; Local SEO for discovery when people search by cuisine or suburb.
Event-driven and weekend traffic. Meta Ads with event targeting and Instagram content drive awareness among local 25–45 demographics.
Longer lead time than dining. Google Ads for "function venue [city]" captures early-stage planners while they are still comparing options.
Location-aware Meta Ads and Instagram content to build a regular following and attract new customers to each location.
A free audit for your hospitality business.
No call required. Tell us your business and service area — we send back a written audit within 3 business days.
See other verticals we work in.
Common questions about hospitality marketing
How do I get my restaurant ranking higher on Google Maps?+
Google Maps ranking is influenced by relevance, distance, and prominence. Prominence is mainly driven by review count and recency, GBP completeness, and citations across directories. We optimise all three. Most clients see movement in 60–90 days.
Is Instagram or Facebook better for a restaurant?+
Both platforms share the same ad system, so you run the same campaign across both. Instagram tends to perform better for food and venue content due to the visual-first format. We run on both and let the data guide budget allocation.
Do I need a big budget to run Meta Ads for hospitality?+
No. Hospitality campaigns can work with $500–$1,500/month in ad spend. The key is good creative — professional food photography — and precise local targeting. Budget can scale once you have a proven format.
Can you help with Christmas and event season promotions?+
Yes. Seasonal campaigns are something we plan well ahead of. We build event and function booking campaigns with specific landing pages, booking CTAs, and targeted audiences. Planning 6–8 weeks before the season starts gives the campaign time to optimise before peak demand arrives.
What is the best way to increase my Google review count?+
The most effective method is a simple automated follow-up — SMS or email — sent after a visit with a direct link to your Google review page. We advise on this as part of our Local SEO engagement and can integrate it with most reservation platforms.