Scalepoint’s price list runs from A$290 a month for organic social to A$1,290 a month for a paid channel, or A$1,490 to A$3,990 a month for a bundle, all ex GST, plus ad spend that goes straight to Google or Meta. One Melbourne agency publishes A$1,500 to A$5,000 a month for small business.
Many agency sites answer "how much does it cost?" with a contact form. Ask five agencies what they charge and you may get five different answers, or an invitation to a "discovery call" before anyone mentions a number. This page starts with the price list, then covers how agencies structure their fees, what another Melbourne agency publishes, and what you pay on top of the fee.
Digital marketing agency price list (A$, ex GST)
| Service | Price | Ad spend on top? | What the price covers |
|---|---|---|---|
| Google Ads | A$990/month | Yes, your budget | Booked jobs from search intent: Search, Performance Max, Shopping, YouTube, remarketing. The most common entry point. |
| Meta Ads (Facebook + Instagram) | A$790/month | Yes, your budget | Lead ads, retargeting, ad creative |
| Microsoft Ads | A$690/month | Yes, your budget | Bing search and the Microsoft Audience Network |
| LinkedIn Ads | A$1,290/month | Yes, your budget | Sponsored content, lead gen forms, message ads. B2B only. |
| SEO | From A$890/month | No, no per-click fee | Local, technical, content, link building, AI-search optimisation |
| Organic Social | From A$290/month | No | Managed Facebook and Instagram content |
| Content & Copywriting | From A$390/month, or A$320 per page | No | Blogs, landing pages, site copy |
| Google & Tracking Setup | A$650 one-off, optional | No | GA4, Tag Manager, Search Console and more, all in your name. Never a condition of a plan. |
Every paid channel has a management fee plus your own ad budget. SEO, organic social and content carry no ad spend. The pricing page shows what each bundle tier includes.
What a digital marketing bundle costs
Running two or three channels together is where the compounding effect kicks in. Content feeds ad creative, ad data shows what to write about next. Scalepoint bundles channels into three tiers:
| Bundle | Monthly fee | Channels |
|---|---|---|
| Spark | A$1,490/month + ad spend | 2 channels, the entry bundle |
| Surge | A$2,290/month + ad spend | 3 channels, the recommended tier |
| Scale | A$3,990/month + ad spend | 4–5 channels, full-stack |
Bundle vs buying channels separately
| Channels | Bought separately | Bundle | Difference |
|---|---|---|---|
| Google Ads + Meta Ads | A$1,780/month | Spark, A$1,490/month | A$290/month less |
| Google Ads + Meta Ads + Microsoft Ads | A$2,470/month | Surge, A$2,290/month | A$180/month less |
Spark and Surge cover other channel mixes too, so your own saving depends on which channels you pick.
How do digital marketing agencies structure their fees?
Agencies generally charge in one of four ways. Knowing which one an agency quotes you matters more than the headline number, because each moves differently when your ad budget or workload changes.
- Flat monthly retainer: a fixed fee for a defined scope. The fee stays put when your ad budget changes. Scalepoint prices this way, per channel and per bundle.
- Percentage of ad spend: the fee rises every time your budget does. Ask for the percentage in writing.
- Hourly rate: you pay for time, so the bill depends on how long the work takes. Scalepoint’s price list has no hourly rate.
- Per project or per page: a one-off price for a defined deliverable. Scalepoint prices content this way at A$320 per page, and the optional Google & Tracking Setup at A$650.
Mark-up is a separate question. Some agencies buy media and resell it. Scalepoint never marks up ad spend, and you own every account from day one.
What do other Melbourne agencies charge?
A published number only helps when its scope comes with it. Aspect Digital publishes the monthly ranges below (aspectdigital.com.au, post dated 16 August 2026 and updated 29 August; the post does not say whether its figures include GST).
| Business size | Published monthly range | What the source says it covers |
|---|---|---|
| Early stage or small business | A$1,500 to A$5,000 | A blended service, usually one or two channels, with a smaller generalist team |
| Established SME | A$5,000 to A$15,000 | Several channels working together: paid search, SEO, social, email and connected reporting |
| Enterprise or multi-location | A$15,000 and up | Dedicated strategists, several paid channels at scale, conversion work |
For comparison, Scalepoint’s two-channel Spark bundle is A$1,490 a month and the three-channel Surge bundle is A$2,290 a month, both ex GST plus ad spend. Scalepoint runs paid media and SEO for trades and local service businesses, so compare scope as well as the number: which channels, who does the work, what the agency reports, and whether you can leave.
What you actually pay each month: fee plus ad spend
The agency fee and the ad budget are two separate lines. The fee pays Scalepoint. The ad budget goes from your account straight to Google or Meta, you set the amount, and you can change it any time.
| Line | Amount | Who gets paid |
|---|---|---|
| Google Ads management fee (ex GST) | A$990 | Scalepoint |
| Ad budget (illustrative, your choice) | A$1,500 | Google, directly, no mark-up |
| Total monthly outlay | A$2,490 |
The right ad budget depends on your job value and close rate, not on the agency’s fee. See how much a tradie should spend on Google Ads and what a good cost per lead looks like.
Why so many agencies say "contact for a quote"
"Contact for a quote" usually means the price depends on how the conversation goes, not on the size of the job. Every service above has a real, fixed cost to deliver, which is why Scalepoint prices all seven services on the page before any call happens.
What a fair agency fee includes
- A weekly numbers email, no chasing a report.
- You own every account from day one: Google Ads, Meta, analytics, all in your name.
- Ad spend goes straight to Google or Meta, with no mark-up.
- Cancel any time, 14 days notice, no exit fees.
Is the cheapest agency the best deal?
A very low headline price is worth checking closely. It can mean a junior account manager instead of a senior operator, generic templates instead of real reporting, or a rate the agency tops up later once you are inside a 12-month contract. Compare what the price includes, not the number alone.
Five cost questions to ask before you sign
- Is the fee flat, a percentage of ad spend, or hourly? Ask for the answer in writing.
- Do you mark up the ad spend, and who owns the Google Ads and Meta accounts?
- Is there a setup fee, an onboarding fee or a minimum term?
- How much notice do I give to cancel? Scalepoint asks for 14 days, with no exit fees (see no lock-in marketing agency).
- What do I receive each week, and who reads the numbers?
The real test is not the number on the page today. It is whether that number, and everything included in it, stays the same after you sign.
Scalepoint’s price list runs from A$290 a month for organic social to A$1,290 a month per paid channel, and A$1,490 to A$3,990 a month for a bundle, all ex GST plus ad spend. Ad spend goes straight to Google or Meta and never carries a mark-up. Compare the fee structure and what the price includes, and check whether the price stays the same after you sign.
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