A Melbourne digital marketing agency typically costs from A$690 to A$1,290 a month per channel, or A$1,490 to A$3,990 a month for a full-stack bundle — plus ad spend, which should go straight to Google or Meta and never be marked up. Most Melbourne agencies will not publish a number at all; Scalepoint puts every price on the page instead.
Search "digital marketing agency Melbourne" and most of what ranks is a contact form, not a price list. Ask five agencies what they charge and you will likely get five different answers — or an invitation to a "discovery call" before anyone mentions a number. That is not an accident: keeping the price out of view keeps every conversation a negotiation.
What one marketing channel costs in Melbourne
- Google Ads — from A$990/month + ad spend (the most common entry point).
- Meta Ads (Facebook + Instagram) — from A$790/month + ad spend.
- Microsoft Ads — from A$690/month + ad spend.
- LinkedIn Ads — from A$1,290/month + ad spend (B2B only).
- SEO — from A$890/month, no per-click fee.
- Organic Social — from A$290/month.
- Content & Copywriting — from A$390/month or A$320/page.
What a bundle costs
Running two or three channels together is where the compounding effect kicks in — content feeds ad creative, ad data shows what to write about next. Scalepoint bundles channels into three tiers:
- Spark — A$1,490/month + ad spend — 2 channels, the entry bundle.
- Surge — A$2,290/month + ad spend — 3 channels, the most common tier.
- Scale — A$3,990/month + ad spend — 4–5 channels, full-stack.
Why so many agencies say "contact for a quote"
"Contact for a quote" usually means the price depends on how the conversation goes, not on the size of the job. It is a negotiation tactic more than a genuine pricing complexity — every service above has a real, fixed cost to deliver, which is why Scalepoint prices all seven services on the page before any call happens.
What should be included at that price
- A weekly numbers email — no chasing a report.
- You own every account from day one — Google Ads, Meta, analytics, all in your name.
- Ad spend goes straight to Google or Meta and is never marked up.
- Cancel any time, 14 days notice, no exit fees.
Is the cheapest agency the best deal?
A very low headline price is worth checking closely. It can mean a junior account manager instead of a senior operator, generic templates instead of real reporting, or a rate that gets "topped up" later once you are inside a 12-month contract. Compare what is included at the price, not the number alone.
The real test is not the number on the page today — it is whether that number, and everything included in it, stays the same after you sign.