Most trade jobs start with a Google search.
When a pipe bursts or a roof starts leaking, people do not ask friends. They open Google and search for someone available now. That moment is where trades businesses are won or lost. If you are not visible at the top of search results for your service area, those jobs go to a competitor who is. Word of mouth alone does not fill a calendar — it fills gaps. A consistent digital presence fills it completely.
The numbers behind trade search behaviour.
Local search intent in the trades category is exceptionally high. Customers are not browsing — they need someone now. Understanding the search landscape helps explain why paid and organic search consistently outperform every other acquisition channel for trades businesses.
Three channels that book more jobs.
Trades and construction businesses we run campaigns for.
Emergency and maintenance work in metro and regional areas. High urgency, high purchase intent — the category where Google Ads delivers fastest returns.
Residential and commercial electrical work. Competitive search landscape where precise geo-targeting and strong review profiles make the difference.
Longer sales cycles require a mix of intent-based search and brand awareness. We balance both channels to capture leads at every stage of the decision.
Storm-season demand spikes create short windows of high intent. Campaigns structured to scale spend during peak periods and maintain visibility year-round.
Project-based work with clear geographic boundaries. Local SEO drives free, ongoing visibility in target suburbs without ongoing ad spend.
A free audit for your trades & construction business.
No call required. Tell us your business and service area — we send back a written audit within 3 business days.
Common questions about trades & construction marketing
What is the minimum budget for Google Ads for a trades business?+
Most trades businesses we work with start at $1,500–$3,000/month in ad spend. In competitive metro areas you may need to go higher to maintain meaningful visibility. We will tell you what the market looks like in your area before you commit to anything.
How quickly will I see results from Google Ads?+
Campaigns typically generate their first calls within the first week of going live. The first month involves learning — we optimise based on what is converting. Most clients see a clear return by month two.
What is the difference between Local SEO and regular SEO for a trades business?+
Local SEO focuses on your Google Business Profile and map pack ranking for searches in your service area. It is what gets you into the three-pack that appears at the top of local searches. Regular SEO focuses on organic website rankings, which builds long-term authority. We typically run both together.
Do you work with sole traders or only larger outfits?+
Both. Some of our trades clients are sole operators; others run teams of ten or more. The strategy adjusts based on how many suburbs you want to cover and how many jobs you can actually take on.
Can I pause campaigns during quiet periods?+
Yes. Google Ads can be paused at any time without penalty. Local SEO work is ongoing and harder to pause mid-project, but we can discuss how to structure retainers around your seasonal schedule and capacity.