Tradesperson working on a construction site at dusk
TRADES & CONSTRUCTION

More booked jobs from Google.

Plumbers, electricians, builders, roofers, carpenters — trades businesses live or die on search visibility. When someone needs a tradie, they search Google. We make sure your phone rings first.

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THE CHALLENGE

High-intent search. Fierce local competition.

Trades keywords are among the most competitive in Australian local search. "Plumber Melbourne", "electrician Essendon", "builder Footscray" — every one of these queries is fought over by dozens of competitors, directories like hipages, and aggregators. The businesses winning are the ones with tight suburb-level Google Ads campaigns, fully optimised Google Business Profiles, and suburb landing pages that rank for "[trade] [suburb]" queries. The businesses losing are the ones relying on word of mouth alone — which works until it stops.

HOW WE APPROACH TRADES

Suburb by suburb. Call by call.

1
GOOGLE SEARCH ADS

Your ad at the top when someone needs you.

Suburb-targeted search campaigns built around emergency and planned service intent. Call tracking wired from day one. Weekly optimisation of keywords, bids, and negative keyword lists. We build inside your account — not ours.

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2
LOCAL SEO

Organic rankings that earn leads for free.

Google Business Profile fully optimised. Suburb landing pages built for every postcode in your service area. Schema markup, review strategy, and local citation building. Rankings that compound month over month.

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3
MICROSOFT ADS

Incremental leads from Bing at lower CPCs.

Import your Google Ads campaigns to Bing and capture the 6–8% of search volume most competitors ignore. Lower CPCs, less competition, profitable incremental leads from day one.

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REAL RESULTS

Numbers from real campaigns.

71

leads/month average for a multi-location roof plumbing business (Scalepoint client, 2025–26)

$89

average CPL across all channels for the same client

155%

of monthly lead target hit by month two of campaign launch

SERVICES FOR TRADES & CONSTRUCTION
READY WHEN YOU ARE

A free audit for your trades & construction business.

No call required. Tell us your business and service area — we send back a written audit within 3 business days.

OTHER INDUSTRIES

See other verticals we work in.