BRAND & DESIGN

Brand and design that earns the click.

Logo, brand identity and design work for tradies and local service businesses — priced flat, shown upfront, and folded straight into your marketing retainer. You own every file, always.

We build the campaign and the thing it points to, to one standard.

A great campaign that sends people to a site or a logo that does not look credible is wasted spend. Most tradie businesses end up buying the two halves from different places — an agency for the ads, a freelancer for the logo — and neither one owns the result. We build them together, under one account, so the ad, the landing page and the mark at the top of it all pull in the same direction. Design here runs by the same rules as everything else: flat prices, shown upfront, and you own every file.

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Three ways to buy design

Each tier builds on the one before it. Start where your business actually is — stepping up later costs the difference between the two tiers, not the tier over again. All prices ex GST.

Exactly what’s in each one.

Every tier builds on the one before it — nothing sits behind a “contact us for details.”

Prices ex GST, flat and agreed before work starts. You own every file listed here.
DeliverableLogo $490Identity kit $790Complete $1,190
Three initial logo conceptsYesYesYes
Unlimited revisions to sign-offYesYesYes
Primary, stacked and reversed logo versionsYesYesYes
Source files (vector, PNG, SVG)YesYesYes
Brand colour palette (HEX / RGB / CMYK)YesYes
Typography systemYesYes
Submark (favicon / social avatar)YesYes
One-page brand guidelines PDFYes
Social media kitYes
Business card and letterheadYes

The rules we design under

Flat pricing
Agreed before we start

You see the price on this page, we agree it in writing, and that is what you pay. No scope creep, no hourly drift, no surprise invoice.

Revisions
Unlimited to sign-off

On logo projects we keep refining until you are happy. Charging per round pushes people into settling, and settling shows in the work.

Ownership
Every file is yours

Source files, colour codes and assets transfer to you at sign-off. No licensing, no lock-in, nothing to ask us for later.

How you buy it
Retainer or one-off

Design folds into any campaign retainer as a line on the same invoice, or stands alone as a project if you are not running media with us.

Four points where design moves a metric

Design is not decoration on top of a campaign — it sits at four specific points in the path between someone searching and someone booking, and each one has a number attached to it.

Click-through rate
The ad and the search result

Your Google Business Profile photo, your ad imagery and your logo all sit in a results page next to four competitors. Nothing about that moment is neutral — people are choosing which one looks like a real business before they read a word of the copy.

Bounce rate
The first three seconds on the page

Someone lands and decides whether to keep reading. A mismatch between the ad they clicked and the page they landed on — different colour, different type, a logo that looks like it came from somewhere else — reads as a wrong turn, and they leave.

Conversion rate
The moment they decide to call

Trust is what closes the gap between interested and dialling. A site that looks assembled makes people wonder what else is assembled. This is the point where design either earns the call or costs it.

Cost per lead
All of the above, compounded

Cost per lead is clicks divided by conversions. Improve the second number and the first gets cheaper without touching your budget. That is the whole argument for running design and media under one account.

One question decides it: who else makes things in your name?

Ignore the feature lists for a moment. The tier that fits comes down to how many other people produce work carrying your brand, because that is what decides how much of it has to be written down.

  • Just you, and you need a mark

    Logo design at $490. You are the only person using it, so the file set is enough — you make the calls about where it goes.

  • You, plus a website and a wrap

    Brand identity kit at $790. The moment a developer and a wrap shop are both working from your brand, they need the same palette and typography or you get two versions of you.

  • A printer, a signwriter and someone posting

    Complete brand package at $1,190. Three or more suppliers means the rules have to exist outside your head, or you spend your evenings answering questions about fonts.

If you are between two tiers, take the cheaper one. Upgrading later costs the difference — $300 from the logo to the identity kit, $400 from the identity kit to the complete package, $700 straight from the logo to the complete package — so starting small costs you nothing but a second conversation.

Common questions about brand and design

Why does a marketing agency do brand design?+

Because the two jobs fail together. Every ad we run points somewhere — a website, a profile, a quote. If what someone lands on does not look credible, the click was wasted and the ad budget went with it. Running the campaign and the work it points to under one account means nobody gets to blame the other half when the phone stays quiet.

How much does a logo cost for a tradie business?+

Ours start at $490 ex GST for logo design, $790 for a brand identity kit, and $1,190 for the complete brand package. Those are flat prices agreed before we start, published on this page and on our pricing page. We do not quote by the hour and we do not send a surprise invoice at the end.

Who owns the artwork when the project finishes?+

You do — outright. Every source file, every colour code, every asset transfers to you at sign-off. There is no licensing arrangement, no annual fee, and nothing you have to ask us for later. Take it to another designer, a printer or a signwriter whenever you want.

How many revisions do I get?+

Unlimited revisions to sign-off on logo projects. We start with three concepts, you pick a direction, and we refine it until you are happy. Charging per round pushes people to accept work they do not love, which helps nobody.

How long does a brand project take?+

A logo typically runs two to three weeks from brief to final files. An identity kit runs three to four weeks, and the complete package four to five. The variable is how quickly you come back on each round — the design work itself moves fast.

Can I add design to an existing retainer?+

Yes. Design folds straight into any campaign retainer as a one-off line, so it sits on the same invoice and the same account manager runs it. It also stands alone as a project if you are not running campaigns with us — there is no requirement to buy media to buy design.

Do I have to rebrand to work with you on campaigns?+

No. Plenty of clients have a logo they are happy with, and we run their ads against it without touching a thing. We only raise design when it is costing you conversions — and we will tell you plainly when it is not.

What if I start on one tier and want to upgrade later?+

You pay the difference between the two tiers, not the tier over again. Logo to identity kit is $300, identity kit to complete package is $400, and logo straight to the complete package is $700, all ex GST. Because each tier builds on the one before it, nothing gets redone — we pick up from the work you already own. That means there is no penalty for starting where your business actually is.

What if I already have a logo but nothing else?+

That is the most common starting point. The brand identity kit builds the system around a logo you already own — palette, typography and submark — so everything you publish looks deliberate. Bring the existing files and we work from those.

Start a brand project

Tell us what you have and what it needs to do. We come back with the tier that fits, the flat price, and a date it lands by.

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