For B2B. Expensive per click. Cheap per deal.
LinkedIn is the only platform where you can target by job title, company, industry, and seniority simultaneously. Cost-per-click is high. Cost-per-qualified-meeting, when run properly, is the lowest of any paid channel.
LinkedIn Ads — paid reach to the people who sign off purchases.
LinkedIn Ads is the paid advertising system inside the world's largest professional network. It lets a B2B business serve ads to a precisely defined working audience — by job title, company, industry, seniority, company size, and skills — across the LinkedIn feed, inbox, and partner network. The platform offers several distinct ad formats, each built for a different job: Sponsored Content for native feed reach and thought leadership, Lead Gen Forms for high-conversion pre-filled lead capture, ABM company targeting for named-account programmes, plus Message and Document Ads for direct outreach and content distribution. This page is the overview; each format has its own page below with the detail. Scalepoint runs the full LinkedIn stack as one coordinated programme — we pick the formats that match your sales motion and deal value rather than spending budget on every format for its own sake.
Get a free auditExpensive per click. The cheapest path to the right buyer.
LinkedIn carries the highest cost per click of any major paid channel — Australian B2B CPCs run roughly $6–15, several times what Google or Meta charge. That premium scares off businesses that judge a channel by click price. It should not. The question that matters in B2B is cost per qualified meeting and cost per closed deal, and on that measure LinkedIn frequently wins, because no other platform reaches a Head of Finance, an Operations Director, or a CFO by their actual job and employer.
The honest way to choose is by buyer and deal value. Google Ads captures people already searching for a solution — high intent, lower funnel, lower cost per click. Meta Ads is cheaper still and excellent for retargeting and consumer reach, but its targeting describes interests, not verified job roles. LinkedIn creates demand among the exact decision-makers who fit your ideal client profile but are not searching yet. For a professional services firm, a SaaS company, or any business where one deal is worth thousands, paying more per click to reach the right person is the better trade. For a low-value, high-volume offer, Google or Meta usually win on pure efficiency.
That is why we never pitch LinkedIn in isolation. We map your buyer, your deal value, and your sales cycle first, then recommend the channel mix — often LinkedIn for demand creation among target accounts, Google Ads to capture the search intent that demand produces, and Meta to retarget the people LinkedIn warmed up. If your numbers do not support LinkedIn, we will say so.
Every LinkedIn Ads format
From sponsored content to ABM targeting lists — the full LinkedIn Ads stack managed end to end.
Best fit businesses
If your buyer is a CFO, Head of IT, or Operations Manager, LinkedIn is the only platform where you can reach them by title with precision.
Legal, accounting, consulting, financial advice. High deal value justifies high CPCs. LinkedIn delivers the quality that justifies the fee.
If you have a list of 50 companies you want to win, LinkedIn ABM lets you serve ads specifically to decision-makers inside those companies.
Thought Leadership Ads amplify founder content beyond your existing network. Builds pipeline and authority at the same time.
From audience map to pipeline
LinkedIn rewards patience and punishes scattergun spend. We build every programme as a sequence — define the buyer, warm them with content, then convert. Here is the structure we run for B2B and professional services clients.
LinkedIn works hardest inside a stack
LinkedIn creates demand. The channels below capture and compound it. We run five channels as one operator, so every dollar is accounted for across the funnel.
LinkedIn warms a buyer; weeks later that buyer searches for your category. Google Search Ads put you at the top of that result, capturing intent LinkedIn generated before a competitor does.
Learn more →People who engaged with your LinkedIn content but did not convert can be retargeted far more cheaply on Facebook and Instagram, keeping your brand present through a long B2B consideration window.
Learn more →Professional services firms are the natural fit for LinkedIn — high deal value, defined buyer roles, and credibility-led purchases. See how we approach the vertical end to end.
Learn more →LinkedIn Ads management costs $1,290/month plus ad spend as a standalone channel — run properly, month-to-month, no lock-in. Every price sits on the page.
Learn more →LinkedIn Ads management, priced on the page
Three month-to-month plans, no lock-in, 14 days notice to cancel. Each price is management; you pay LinkedIn ad spend separately and keep your own account.
One channel run properly — the entry point for a focused LinkedIn programme on a single format and audience.
A broader LinkedIn build — multiple formats, layered audiences, and a content sequence across the funnel.
A full multi-channel stack — LinkedIn ABM coordinated with Google Ads capture and Meta retargeting.
Common questions about LinkedIn Ads
Is LinkedIn Ads worth it for B2B businesses in Australia?+
For most B2B and professional services businesses with a deal value above roughly $3,000, yes. LinkedIn costs more per click than Google or Meta — Australian B2B CPCs run $6–15 — but it reaches a defined buyer by job title, company, industry, and seniority at the same time. When one closed deal is worth thousands, a higher cost per click matters far less than reaching the exact person who signs off the purchase. For low-value, high-volume offers, Google or Meta usually win on cost.
LinkedIn Ads vs Google Ads — which should I run first?+
They capture demand at different stages. Google Ads captures people who are already searching for a solution — high intent, lower funnel. LinkedIn creates demand among people who fit your buyer profile but are not searching yet. Most B2B businesses we run start with Google Ads to capture existing intent, then add LinkedIn to build pipeline with target accounts. We map both before you commit budget.
How much do I need to spend on LinkedIn Ads to see results?+
We recommend a minimum of $2,000/month in ad spend to generate meaningful volume and give LinkedIn's algorithm enough data to optimise. Our management costs $1,290/month plus ad spend for LinkedIn as a standalone channel. Below roughly $2,000 in spend the audience is usually too thin to optimise, so we will tell you honestly if LinkedIn is the wrong starting channel for your budget.
What is the difference between Sponsored Content, Lead Gen Forms, and ABM?+
Sponsored Content is native feed advertising for reach and thought leadership. Lead Gen Forms are pre-filled native forms that capture leads inside LinkedIn at a high conversion rate. ABM (account-based marketing) targets named companies on your list rather than a broad demographic. Most programmes combine all three — ABM defines who, Sponsored Content warms them, Lead Gen Forms capture them.
Do you lock me into a contract for LinkedIn Ads management?+
No. Every Scalepoint plan is month-to-month with no lock-in and 14 days notice to cancel. You keep your own LinkedIn Campaign Manager account and everything we build inside it. We keep clients by performing, not by paperwork.
Does LinkedIn Ads suit trades and local service businesses?+
Rarely. LinkedIn earns its premium when you sell to other businesses and one deal is worth thousands. A plumber or electrician chasing local homeowners gets far better value from Google Ads and Local SEO, where the searcher already wants the job done. We run LinkedIn for B2B and professional services clients, and we point trades businesses to the channels that fit them. We tell you which side of that line your business sits on before you spend.
How long before LinkedIn Ads produce qualified leads?+
Plan for a warm-up. The first two to three weeks build audiences and run Sponsored Content so the right people recognise your brand. Lead Gen Forms and retargeting layered on a warmed audience typically produce qualified leads from week four onwards, and cost per qualified meeting usually settles by month two or three as the data sharpens. B2B sales cycles are long, so we report on pipeline movement, not just first-touch leads.
Start with a free LinkedIn Ads audit
Tell us your ideal client profile. We send back a written audit showing your targeting options and realistic CPL within 3 business days.