More search coverage. Less competition.
Bing, Yahoo, AOL, and the Microsoft partner network. Around 6 to 8 percent of Australian search volume with CPCs 20 to 40 percent lower than Google. Almost nobody in your suburb is running it properly.
Every Microsoft Ads campaign type
From direct Google import to LinkedIn audience targeting — the full Microsoft Ads stack managed end to end.
100% search coverage at lower cost
Most Australian businesses run Google only. Adding Microsoft Ads often means your ad appears with zero competition in your suburb.
The people searching on Bing are searching for the same things as on Google. CPCs are consistently lower for the same keywords.
Bing users skew older and higher income than the Google average. Well matched to home services, professional services, and B2B.
No other search engine lets you layer job title or company size onto keyword targeting. Microsoft does, because they own LinkedIn.
Start with a free Microsoft Ads audit
Tell us your trade and service area. We send back a written audit within 3 business days.