Google Ads

Google Ads that turn search intent into enquiries.

Scalepoint is a Google Ads agency specialising in trades and local service businesses across Australia, based in Melbourne. Someone types “emergency plumber Brunswick” at 11pm: we make sure your phone rings, not your competitor's.

Google Ads management: A$990/month + ad spend, ex GST. Month-to-month, no lock-in.

Get my free audit See pricing
Mobile searches
66%
of plumbing searches in Australia happen on mobile, your ads must load fast and click-to-call
YoY growth
15%
YoY growth in trades clicks on Google in Australia, demand is accelerating
CPL achieved
$89
average CPL for a multi-location trades business across all digital channels (Scalepoint client, 2025–26)
What we manage

Every Google Ads campaign type

Pick the campaign type that matches your business goal, or stack them for compound reach across Google's entire network. Based in Melbourne? See how our specialists run Google Ads in Melbourne, our home market.

Search
Booked jobs from search intent

Suburb-targeted campaigns built around real search intent. Call tracking and form tracking from day one. Negative-keyword discipline. Your account, always.

Learn more →
Performance Max
Extend reach across all Google surfaces

Single campaign serving across Search, Display, YouTube, Gmail, and Maps. Ideal for businesses with multiple service lines or product feeds.

Learn more →
Shopping
Product ads for ecommerce inventory

Product listing ads on Google Shopping. Feed-based. Higher intent than display, lower CPC than search for most categories.

Learn more →
Display
Brand awareness at scale

Visual banner ads across Google's partner network. Best for remarketing and awareness alongside a Search campaign.

Learn more →
YouTube
Video ads before high-intent content

TrueView in-stream and discovery ads. Trades businesses use YouTube to build brand familiarity before search campaigns convert.

Learn more →
Remarketing
Re-engage visitors who didn't convert

Follow website visitors across Google's network. Best CPL of any campaign type when layered on a Search foundation.

Learn more →
How it works

Week one to booked jobs

Our onboarding is structured around getting real data fast, because the learning phase is where most budget gets wasted. Before you set a budget, it helps to know what a good cost per lead looks like for your trade.

Week 1
Audit and access

Full audit of your Google account: search terms, spend, conversion tracking, landing pages. Written brief before we touch anything.

Week 2
Campaigns live

Suburb-targeted campaigns built around actual search intent. Call tracking and form tracking wired from day one.

Week 3
First numbers email

Plain-English email: calls, form fills, cost per job, what we're doing about it. Readable in 60 seconds.

Ongoing
Optimise and report

Negative keywords tightened weekly. Bids adjusted by suburb performance. Monthly call to align on lead quality.

Who it works for

Best fit businesses

Trades businesses needing immediate job flow

Plumbers, electricians, builders, roofers, HVAC, landscapers. Search Ads put you at the top from day one.

New businesses with no organic presence yet

SEO takes 6–12 months to build. Search Ads generate leads from week one while your organic rankings develop.

Businesses with seasonal peaks to capture

HVAC before summer, pool builders in spring, painters pre-Christmas. Scale up ahead of peak, pull back in slow months.

Ecommerce businesses targeting product queries

Search Ads complement Shopping for product-specific intent. High commercial intent, lower funnel, measurable ROAS.

Related services

What works with this

Sub-service
Search Ads

The primary campaign type for trades. Explicit intent, suburb targeting, call tracking.

Learn more →
Sub-service
Performance Max

Extends reach across all Google channels from a single campaign.

Learn more →
Sub-service
Remarketing

Re-engage visitors who clicked but didn't convert.

Learn more →
Channel
Local SEO

Build organic rankings alongside paid to reduce long-term CPL.

Learn more →
The other half of the job
Ads bring the traffic. The Growth System converts it.

A conversion-ready site that answers every enquiry in seconds, recovers missed calls and compounds reviews, so none of the traffic you pay for leaks away. About $13/day.

Explore the Growth System →
FAQ

Common questions

How much should a trades business spend on Google Ads?

A plumber targeting 3–4 Melbourne suburbs can generate consistent leads from $1,500–$2,500/month in ad spend. We tell you the realistic number for your situation before you commit.

How quickly will I see results?
What if my existing account isn't performing?
Do you lock me into a contract?
Will you run Google Ads inside my account or yours?
Do you handle Performance Max as well as Search?
What trades do you work with?
How is Scalepoint different from other Google Ads agencies?
Reviews

What clients say on Google.

5.0★★★★★· 4 reviews
★★★★★
Craig and the team have been managing the digital footprint for my business and it has been such a breath of fresh air! I have used a few different digital marketing agencies before and always found the results and service to be mediocre. Scalepoint has all my key metrics pointing in the right direction. Thanks team!
Paul Rose
★★★★★
I had a fantastic experience working with the team at Scalepoint. From the very beginning, they were incredibly helpful, responsive, and made the whole process easy to understand. One thing I really appreciated was how they demystified SEO and Google Ads. They explained everything in plain English, took the time to answer my questions, and helped me understand what was actually making a difference rather than overwhelming me with technical jargon. Their pricing was also refreshingly transparent. Everything was clearly explained upfront, there were no hidden charges or unexpected costs, and I always knew exactly what I was paying for. Most importantly, I'm really happy with the results. It's clear they genuinely care about helping their clients succeed, and I'd have no hesitation recommending them to anyone looking for honest, knowledgeable, and reliable SEO and digital marketing support.
Will
★★★★★
I was a bit unsure about where to start with online marketing, but the team at ScalePoint made everything simple and easy to follow. They took the time to explain what they were doing and answered all my questions in a way that actually made sense. They're great to deal with, keep in touch regularly, and I always feel like I know what's happening. It's been a really easy process, and we're pleased with how things are going. If you're looking for a team that's approachable, reliable, and takes the stress out of digital marketing, I'd definitely recommend ScalePoint.
Response from Scalepoint: Hi Cameron, I agree marketing can be overwhelming with all the noise and bs out there so I'm glad we've managed to cut through all that and get some great results for you. Look forward to our next catch up.
Cameron
★★★★★
Absolutely fantastic experience with ScalePoint! The work they did for my SEO and Google Ads has delivered outstanding results for the business. What I loved most was their complete transparency: clear monthly reports, honest strategy discussions, and no hidden fees. Their approach is also incredibly easy to work with: everything is straightforward, well-explained, and stress-free. If you're looking for a reliable digital marketing partner, look no further. Highly recommended.
Response from Scalepoint: Thanks Hamish, we really appreciate you taking the time to leave these kind words. See you at our next review.
Hamish Wilson
Ready when you are

Start with a free Google Ads audit

Tell us your trade and service area. We send back a written audit within 3 business days showing where your budget is leaking.

Get my free audit See pricing