Google Ads

Booked jobs from search intent.

Scalepoint is a Melbourne Google Ads agency specialising in trades and local service businesses. Someone types “emergency plumber Brunswick” at 11pm — we make sure your phone rings, not your competitor's.

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Mobile searches
66%
of plumbing searches in Australia happen on mobile — your ads must load fast and click-to-call
YoY growth
15%
YoY growth in trades clicks on Google in Australia — demand is accelerating
CPL achieved
$89
average CPL for a multi-location trades business across all digital channels (Scalepoint client, 2025–26)
What we manage

Every Google Ads campaign type

Pick the campaign type that matches your business goal — or stack them for compound reach across Google's entire network.

Search
Booked jobs from search intent

Suburb-targeted campaigns built around real search intent. Call tracking and form tracking from day one. Negative-keyword discipline. Your account, always.

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Performance Max
Extend reach across all Google surfaces

Single campaign serving across Search, Display, YouTube, Gmail, and Maps. Ideal for businesses with multiple service lines or product feeds.

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Shopping
Product ads for ecommerce inventory

Product listing ads on Google Shopping. Feed-based. Higher intent than display, lower CPC than search for most categories.

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Display
Brand awareness at scale

Visual banner ads across Google's partner network. Best for remarketing and awareness alongside a Search campaign.

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YouTube
Video ads before high-intent content

TrueView in-stream and discovery ads. Trades businesses use YouTube to build brand familiarity before search campaigns convert.

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Remarketing
Re-engage visitors who didn't convert

Follow website visitors across Google's network. Best CPL of any campaign type when layered on a Search foundation.

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How it works

Week one to booked jobs

Our onboarding is structured around getting real data fast — because the learning phase is where most budget gets wasted.

Week 1
Audit and access

Full audit of your Google account — search terms, spend, conversion tracking, landing pages. Written brief before we touch anything.

Week 2
Campaigns live

Suburb-targeted campaigns built around actual search intent. Call tracking and form tracking wired from day one.

Week 3
First numbers email

Plain-English email: calls, form fills, cost per job, what we're doing about it. Readable in 60 seconds.

Ongoing
Optimise and report

Negative keywords tightened weekly. Bids adjusted by suburb performance. Monthly call to align on lead quality.

Who it works for

Best fit businesses

Trades businesses needing immediate job flow

Plumbers, electricians, builders, roofers, HVAC, landscapers. Search Ads put you at the top from day one.

New businesses with no organic presence yet

SEO takes 6–12 months to build. Search Ads generate leads from week one while your organic rankings develop.

Businesses with seasonal peaks to capture

HVAC before summer, pool builders in spring, painters pre-Christmas. Scale up ahead of peak, pull back in slow months.

Ecommerce businesses targeting product queries

Search Ads complement Shopping for product-specific intent. High commercial intent, lower funnel, measurable ROAS.

Related services

What works with this

Sub-service
Search Ads

The primary campaign type for trades — explicit intent, suburb targeting, call tracking.

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Sub-service
Performance Max

Extends reach across all Google channels from a single campaign.

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Sub-service
Remarketing

Re-engage visitors who clicked but didn't convert.

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Channel
Local SEO

Build organic rankings alongside paid to reduce long-term CPL.

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FAQ

Common questions

How much should a trades business spend on Google Ads?

A plumber targeting 3–4 Melbourne suburbs can generate consistent leads from $1,500–$2,500/month in ad spend. We tell you the realistic number for your situation before you commit.

How quickly will I see results?
What if my existing account isn't performing?
Do you lock me into a contract?
Will you run Google Ads inside my account or yours?
Do you handle Performance Max as well as Search?
What trades do you work with?
How is Scalepoint different from other Melbourne Google Ads agencies?
Ready when you are

Start with a free Google Ads audit

Tell us your trade and service area — we send back a written audit within 3 business days showing where your budget is leaking.

Get my free audit See pricing