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Marketing guides for tradies, explained straight.

Straight-talking marketing guides for tradies and local service businesses across Australia, on Google Ads, SEO and lead generation. Real numbers, no jargon, and never a sales pitch dressed up as advice.

Guides & articles

Guide · 6 min read
The 25 Google searches that bring painters work in Australia.

The 25 searches Australians use to find a house painter, with monthly volumes and Google Ads bid ranges from Keyword Planner, and how to use them.

Updated 30 October 2026
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Guide · 6 min read
The 25 Google searches that bring electricians work in Australia.

The 25 searches Australians use to find an electrician, with monthly volumes and Google Ads bid ranges from Keyword Planner, and how to use them.

Updated 30 October 2026
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Guide · 6 min read
The 25 Google searches that bring plumbers work in Australia.

The 25 searches Australians use to find a plumber, with monthly search volumes and Google Ads bid ranges from Keyword Planner, and how to use them.

Updated 30 October 2026
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Guide · 10 min read
How to choose a Google Ads agency in Australia.

Choosing a Google Ads agency in Australia: management fees vs ad spend, flat fee or percentage, setup fees, account ownership, red flags and timelines.

Updated 30 October 2026
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Guide · 10 min read
How to choose an SEO agency in Melbourne, and what to pay.

Choosing an SEO agency in Melbourne: what it costs, what good SEO includes, questions to ask, warning signs, contracts and how long results take.

Updated 30 October 2026
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Guide · 11 min read
SEO for tradies: how to get found on Google and in AI answers.

SEO for Australian tradies in plain English: Google Business Profile, reviews, suburb pages, costs, timelines, SEO vs Google Ads, and choosing an agency.

Updated 30 October 2026
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Guide · 7 min read
How much does Google Ads cost in Australia?

How much Google Ads costs in Australia in 2026: how the auction prices a click, a sourced CPC benchmark in A$, monthly budgets, GST and management fees.

Updated 28 October 2026
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Guide · 8 min read
Is hipages worth it, and can you rely on hipages leads to grow?

Is hipages worth it for tradies? Where hipages genuinely helps, why you cannot rely on hipages leads alone to grow, the risk of having no website, and what to do.

Updated 25 October 2026
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Guide · 8 min read
How to get more Google reviews for your trade business.

A simple system Australian tradies can use to get Google reviews every week: ask at the right moment, make it one tap, reply to every one. Plus what Google bans.

Updated 6 October 2026
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Guide · 8 min read
How much do Bing Ads cost in Australia?

Bing Ads cost in Australia: how Microsoft Advertising prices a click, a sourced Microsoft Ads CPC benchmark in A$, budgets, GST and management fees. Ex GST.

Updated 5 October 2026
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Guide · 8 min read
Marketing for tradesmen in Australia: what to do first, and what to skip.

Marketing for tradesmen in Australia, in order: what to fix for free, when Google Ads pays, when local SEO does, what each costs, and what to skip.

Updated 1 October 2026
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Guide · 5 min read
Local SEO for trades in Altona and Williamstown.

How trade businesses in Altona and Williamstown rank higher on Google: the local SEO signals that matter, an honest answer on web design, and the cost.

Updated 27 September 2026
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Guide · 8 min read
How much does a digital marketing agency cost in Melbourne?

Digital marketing agency pricing in Melbourne: a price list by service, bundle prices, how agencies structure their fees, and what other agencies publish. Ex GST.

Updated 25 October 2026
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Guide · 6 min read
Google Business Profile checklist for tradies.

A step-by-step Google Business Profile checklist for Australian tradies. Categories, service areas, photos, reviews and posts that win the map pack.

Updated 27 September 2026
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Guide · 6 min read
What is a good cost per lead for tradies?

There is no universal good cost per lead for tradies: it depends on your job value and close rate. Here is a practical way to work out your own number.

Updated 27 September 2026
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Article · 5 min read
Month-to-month vs lock-in marketing contracts.

A plain-English comparison of month-to-month and lock-in marketing contracts for Australian tradies. The risks of lock-in, and what to check first.

Updated 27 September 2026
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Guide · 6 min read
How to choose a marketing agency for your trade business.

A practical checklist for Australian tradies choosing a digital marketing agency: what to ask about lock-in, account ownership, reporting and pricing.

Updated 27 September 2026
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Guide · 6 min read
How much do Facebook ads cost in Australia?

A plain-English breakdown of Facebook and Instagram ad costs for Australian businesses. Typical cost per click, monthly budgets and what drives the price.

Updated 27 September 2026
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Guide · 6 min read
How much does SEO cost in Australia?

A clear breakdown of SEO costs in Australia. Typical monthly retainers, what drives the price, and how to judge whether SEO is worth it for your business.

Updated 27 September 2026
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Guide · 8 min read
How to get more leads for your trade business.

A practical playbook for Australian tradies who want more leads: the channels that work, the order to build them in, and real Melbourne numbers to aim at.

Updated 25 October 2026
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Guide · 6 min read
How much should a tradie spend on Google Ads?

A practical guide to setting a Google Ads budget as an Australian tradie. How to work backwards from your job value, what to start with, and when to scale.

Updated 27 September 2026
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Guide · 7 min read
How much do Google Ads cost for a plumber in Australia?

A plain-English breakdown of Google Ads costs for Australian plumbers. Typical cost per click, monthly ad spend, management fees and cost per booked job.

Updated 27 September 2026
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Article · 6 min read
Own your lead machine instead of renting leads.

Why buying shared leads from directories keeps Australian tradies stuck, and how owning your Google Ads, SEO and Meta channels builds a source you keep.

Updated 27 September 2026
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