The 25 Google searches that bring electricians work in Australia.

This list comes straight from Google Keyword Planner: the searches Australians type when they want a electrician, how often they type them, and what other businesses pay to appear at the top for each one. We kept only searches from people looking to hire, and dropped supplier names, products, DIY questions and job hunting.

Monthly searches are Google’s average for Australia over the past 12 months. The bid range is Keyword Planner’s low (about the 20th percentile) and high (about the 80th percentile) of what advertisers have historically paid to show at the top of the page.

What the list tells a electrician

Two searches dominate. “Electrician near me” and “electrician” make up about 73,600 of the 103,830 monthly searches here, roughly 71%. They are won mostly in the Google Maps results, so reviews, accurate categories and a complete Google Business Profile come first.

Some job searches are cheap for the volume. “EV charger installation” (2,900 a month, A$6–A$23), “ceiling fan installation” (1,600, A$4–A$19) and “smoke alarm installation” (1,600, A$5–A$24) cost far less per click than the generic searches, and the customer has already told you the job.

Emergency and same-day searches carry the highest bids. “Same day electrician” runs to about A$63 and “24 hour electrician” to about A$49, against about A$39 for “electrician”. They are worth bidding on only for the hours you can genuinely respond.

Commercial work is a separate market. “Commercial electrician” (1,300 a month) and “industrial electrician” (880) are small, but “commercial electrical” has a high bid of about A$70, a sign that other contractors value those jobs. “Level 2 electrician” (1,900 a month) refers to the New South Wales Accredited Service Provider scheme: Level 2 businesses are accredited to connect and disconnect properties to the electricity network, and their electricians must be authorised by the local network operator.

The searches grouped by job type

• Near me and general (8 searches, about 85,570 a month): “electrician near me”, “electrician”, “electrical companies”, “electrical near me”, “local electricians”, “electrical contractor”, “cheap electrician near me”, “licensed electrician”. Win these with your Google Business Profile, reviews and a strong home page.
• Emergency and after hours (5 searches, about 4,450 a month): “emergency electrician”, “emergency electrician near me”, “24 hour electrician”, “after hours electrician”, “same day electrician”. Only bid on these if someone actually answers the phone after hours.
• Specific jobs (8 searches, about 10,720 a month): “ev charger installation”, “level 2 electrician”, “smoke alarm installation”, “ceiling fan installation”, “switchboard upgrade”, “tesla wall connector installation”, “fire alarm installation”, “electrical repair near me”. Each deserves its own service page and its own Google Ads ad group.
• Commercial and residential (4 searches, about 3,090 a month): “commercial electrician”, “industrial electrician”, “residential electrician”, “commercial electrical”. Decide which side you want more of and build pages for it.

How to use the list

1. Google Ads: split ad groups by job (EV chargers, switchboards, smoke alarms, ceiling fans, emergency) so each ad matches the search. The job searches here are cheaper per click than “electrician”, which makes them a sensible place to start a small budget.
2. Your website: give each job its own page, especially EV charger installation, switchboard upgrades and smoke alarms, and say which suburbs you cover. If you hold Level 2 accreditation in NSW, give that its own page too.
3. Google Business Profile: list each job as a service using the customer’s words, and keep your hours right so you show for after-hours searches only when you are available.
4. Negative keywords: add product and DIY phrases (charger prices, how to wire a fan, brand names you do not install) so the budget goes on people booking an electrician.

How we built the list

We pulled keyword ideas from Google Keyword Planner on 30 October 2026, for Australia, English, Google Search only, starting from common electrician searches. From about 1,000 ideas we kept searches from people looking to hire, removed supplier and brand names, products, DIY questions, jobs and place names, and kept one search where Google grouped near-identical variants under the same figures. The 25 that remain total about 103,830 searches a month. Keyword Planner rounds volumes and its bid ranges are historical, so treat the figures as a guide, not a quote.

Sources

• Use Keyword Planner, Google Ads Help.
• About Keyword Planner forecasts, Google Ads Help (defines the top-of-page bid ranges).
• Manage your services on your Business Profile, Google Business Profile Help.