No Lock-In Marketing Agency
A no lock-in marketing agency runs on a month-to-month agreement instead of a fixed-term contract — you keep every account, all your data, and can cancel any time with 14 days’ notice. That’s the whole idea; everything below is what it looks like in practice.
Most marketing agencies in Australia still sell the same structure: sign for 6 or 12 months before you have seen a single result. The pitch sounds reasonable in the meeting — "marketing needs time to work" — but the contract term is not there to protect the strategy. It is there to protect the agency’s cash flow.
This page lays out what a no lock-in agreement actually changes, and why prices, ad account ownership and break fees matter more than the pitch usually lets on.
No lock-in vs a standard agency contract
The 12-month contract problem
Here is what a fixed-term structure does to a trade or local service business:
- You are locked in even if the campaign underperforms in month one, two, or three.
- The agency’s incentive to keep improving drops once the ink is dry — you have already paid for the next ten months either way.
- Leaving early usually means a break fee on top of what you have already spent.
- In the worst cases, you do not even keep the Google Ads or Meta account the agency set up in your name — the leads, the pixel data, and the campaign history walk out the door with them.
What "no lock-in" actually means at Scalepoint
Scalepoint runs month-to-month. No 6-month minimum, no 12-month contract, no annual discount dangled to get you to sign longer — a discount for a longer lock-in is still a lock-in. Cancel any channel, or everything, with 14 days’ notice.
Three things make that a real commitment rather than a marketing line:
- You own every account from day one — Google Ads, Meta, Microsoft, LinkedIn, whichever channels you run. If you leave, you keep the account, the campaign history, the pixel data, and every lead already in it.
- Ad spend is never marked up. What you set as budget is what goes to Google or Meta. Scalepoint’s fee is separate and visible — never folded into the media spend where it is hard to see.
- Prices are on the page, not behind a "contact for a quote" form — see the full breakdown on Pricing.
Proof, not a promise
This is not a theoretical pitch — it is how 80+ trades and local businesses across VIC, NSW, and QLD are already working with Scalepoint:
"I tried two agencies before. First time someone actually showed me the numbers each week." — Tom W., Landscaper, Brisbane QLD
"Scalepoint is the first marketing supplier where I have not had to chase a single report since we started working with them." — Rachel T., Concreter, Bendigo VIC
"47 booked jobs in the first 30 days from one Google Ads campaign. Paid for itself by week two." — Daniel R., Plumber, Brunswick VIC
How it works, month to month
The same four steps for every client, whether it is month one or month twenty:
- Audit before spend — a free, no-call audit shows the gap before anything is paid for: your site, your Google Business Profile, your top three suburb rankings, and your top three competitors, plus the three highest-impact moves for the month. Sent within 3 business days.
- Pricing on the page — every service has a number next to it before the first call.
- Strategy first — a free 1-hour strategy call to align on what "working" actually looks like. After it, either it is a fit or it is not — no pressure either way.
- Month to month — no lock-in contracts, no exit fees. 14 days’ notice to cancel, any time, for any reason.
A longer contract can make sense if a business genuinely wants a locked-in discount and does not mind the trade-off. For most trades and local businesses, though, a no lock-in agreement removes the single biggest risk of hiring a marketing agency: paying for months of underperformance you cannot walk away from. Scalepoint runs month-to-month, prices on the page, because the account has to be earned every month, not signed away once.
Want leads you actually own?
No call required. Tell us your trade and your suburbs — we send back a written audit within 3 business days.
Common questions
What is a no lock-in marketing agency?+
An agency that runs on a month-to-month agreement instead of a fixed-term contract. There is no 6- or 12-month minimum — you can cancel with short notice (14 days at Scalepoint) whenever the arrangement stops working for you.
How is "no lock-in" different from a normal marketing contract?+
A normal contract locks you in for a set term regardless of performance. A no lock-in agreement means the agency has to keep earning the account every month — cancel any time if it is not.
Do I keep my Google Ads and Meta accounts if I leave?+
Yes. At Scalepoint, every ad account is set up and owned by the client from day one — the campaign history, pixel data, and leads stay with you, whether you stay or go.
Does Scalepoint charge a break fee to cancel?+
No. There is no break fee and no exit cost — 14 days’ notice is all that is required to stop any channel or the whole engagement.
Are no lock-in marketing agencies more expensive than agencies with contracts?+
Not at Scalepoint — prices are the same whether a client stays one month or two years, listed on the Pricing page from A$690/month for a single channel. There is no loyalty discount for signing a longer term, because there is no longer term to sign.
Is a no lock-in agreement the same as "no contract at all"?+
No — there is still a written agreement covering scope, ownership, and notice period. "No lock-in" means no minimum term inside that agreement, not that nothing is documented.