Cleaners, landscapers, pool maintenance, HVAC, pest control, gardening — home services businesses need consistent lead flow across multiple suburbs with seasonal demand spikes you can plan around.
Home services businesses depend on a steady pipeline across multiple suburbs. Word of mouth is unreliable at scale. Google Ads captures immediate intent — the homeowner who just noticed their lawn is overgrown or their gutters are blocked. Meta Ads builds brand recognition in target suburbs before the need arises. Local SEO compounds both channels by earning organic leads at zero marginal cost once rankings are established. The combination produces consistent, predictable lead volume across your entire service area.
Suburb-targeted search campaigns for your highest-value services. Performance Max for broader reach in proven service areas. Call tracking from day one so every enquiry traces back to a keyword.
Learn moreFacebook and Instagram ads targeting homeowners in your service suburbs — building brand recognition before they need you, and retargeting website visitors who did not convert first time.
Learn moreSuburb landing pages for every area in your service radius. Google Business Profile fully optimised. Review generation system. Rankings that earn leads at zero marginal cost after month six.
Learn morelead uplift in first 2 months for a pool construction business after campaign rebuild (Scalepoint client, 2025–26)
cost per acquisition for the same client running Performance Max
leads per month average once campaigns were fully optimised
No call required. Tell us your business and service area — we send back a written audit within 3 business days.