Australian shoppers start online, whether they buy in store or not.
Over 80% of retail purchase decisions in Australia are influenced by online research, even when the purchase happens in a physical store. For pure ecommerce, digital advertising is the entire acquisition engine. For local retailers, it drives both foot traffic and online sales. Either way, not investing in search and social visibility means giving ground to national brands with substantial marketing budgets who are investing heavily.
The numbers behind retail and ecommerce.
The purchase journey for most retail categories starts with a search or a scroll. Understanding where your customers enter the funnel determines which channels deserve your investment — and in what order.
Three channels that drive product discovery and sales.
Retail and ecommerce businesses we run campaigns for.
Bricks-and-mortar stores looking to drive foot traffic and capture online orders from their catchment area. Local search campaigns and Google Shopping work well together.
Pure-play online retailers wanting scalable, profitable paid acquisition across Google, Meta, and Bing with a clear return on ad spend.
Retailers running both channels who need coordination between local search campaigns and online store advertising to avoid cannibalisation and measure accurately.
Differentiated product ranges where specific audience targeting outperforms broad national brand spend. We match campaign precision to the product's niche.
Campaigns built around peak seasons — Christmas, Mother's Day, EOFY — with structured pre-season ramp-up so you are not playing catch-up when demand arrives.
A free audit for your local retail & ecommerce business.
No call required. Tell us your business and service area — we send back a written audit within 3 business days.
See other verticals we work in.
Common questions about retail & ecommerce marketing
What is the difference between Google Shopping and Google Search ads for retail?+
Shopping ads show product images, prices, and your store name directly in search results — driven by your product feed, not keywords. Search ads use text-based targeting with keywords you choose. Shopping typically performs better for product-specific searches; Search works well for brand or category queries.
How do you handle product feed management for Google Shopping?+
We manage and optimise your product feed — titles, descriptions, and attributes. A well-structured feed is the foundation of high-performing Shopping campaigns. We advise on feed hygiene and flag issues that affect ad eligibility before they impact performance.
Is Meta Ads worth it for a small ecommerce store?+
Yes, particularly for retargeting. If you have more than 500 monthly website visitors, dynamic retargeting on Meta can be highly efficient because you are advertising to people who already showed intent. For prospecting new audiences, a larger budget is needed to get meaningful scale.
How do I track ROAS accurately across Google and Meta?+
We set up cross-platform tracking using GA4 and each platform's pixel and conversions API. We provide a consolidated view so you can see blended ROAS across all channels. Attribution modelling is something we discuss openly — different models tell different stories.
Can you manage campaigns during peak retail periods like Black Friday?+
Yes. We plan peak-season campaigns 6–8 weeks in advance — budget adjustments, bid strategy changes, and creative updates are all done before the peak starts. Reacting during the peak itself is too late.