Local retailers, boutiques, specialty stores, and D2C ecommerce brands. Retail advertising is a performance game — every dollar spent needs to produce a measurable return. We build Shopping feeds, performance campaigns, and retargeting stacks that do exactly that.
Retail advertising means competing with Myer, David Jones, Amazon, and Kmart for the same product keywords — at a fraction of their budget. The way independent retailers and D2C brands win is through specificity: a narrow, well-defined product niche where you can dominate the Shopping results page, combined with Meta Ads for upper-funnel discovery and retargeting for the 95% of product viewers who do not buy on first visit. A health training business running Shopping alongside Search generated 80,800 total bookings in FY25 — Shopping contributing both direct sales and brand awareness at a lower marginal cost than expanding the Search budget.
Google Merchant Center feed optimised — product titles keyword-first, correct attributes, high-quality images. Performance Max campaigns with product segmentation by margin and performance. Target ROAS bidding once conversion volume supports it.
Learn moreFacebook and Instagram Shopping catalogue ads for product discovery. Dynamic retargeting showing exact products viewed to returning visitors. Cart abandonment retargeting with time-limited incentives. UGC-style creative for authentic product presentation.
Learn moreBing Shopping ads via direct Google Merchant Center feed import. Lower CPCs than Google Shopping in most product categories. Incremental revenue from the audience Google Shopping does not capture.
Learn moretotal digital bookings for a health training and ecommerce business (Scalepoint client, FY25)
increase in bookings after adding Shopping campaigns to existing Search
average CTR advantage of Shopping Ads over Search for product queries — pre-qualified buyers
No call required. Tell us your business and service area — we send back a written audit within 3 business days.