Meta Ads

Facebook and Instagram ads, run like a media buyer.

Scalepoint is a Meta Ads agency for service businesses with a visual story. Facebook and Instagram punish lazy creative and reward iteration, so we ship new ads weekly and let the algorithm pick the winners.

Meta Ads management: A$790/month + ad spend, ex GST. Month-to-month, no lock-in.

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Reach
16M+
Australians on Facebook and Instagram, the broadest reach of any social platform
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Creative cadence
Weekly
new ad creative shipped every week, fresh assets are the single biggest performance lever
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Tracking
CAPI
server-side Conversions API for accurate tracking after iOS 14 changes to mobile privacy
What we manage

Every Meta Ads format and placement

From lead ads to catalog retargeting, we run Facebook advertising and Instagram ads in the format that matches your business goal, not the one that looks good in a report. Based in Melbourne? See how we run Facebook ads in Melbourne, our home market. If you are still weighing up budget, start with how much Facebook ads cost in Australia and what a good cost per lead is for tradies.

Lead Ads
Pre-filled forms that lower CPL

Native lead forms pre-filled with the user data from their Facebook profile. Fewer steps, lower cost per lead vs landing pages.

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Retargeting
Re-engage warm audiences

Custom audiences, website visitor retargeting, and video view audiences layered on top of Google Ads to close hesitant visitors.

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Ad Creative
New creative every month

Monthly creative refresh: UGC, carousel, video, static. Fresh creative is the single biggest lever in Meta performance.

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Instagram Ads
Reels-first for 2026

Reels-first creative for the formats the algorithm prioritises. Ads that look native to Instagram, not like ads.

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Pixel and CAPI
Accurate tracking after iOS 14

Meta Pixel plus server-side Conversions API together. We install, verify, and deduplicate events so optimisation signals are clean.

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Catalog Ads
Dynamic product ads from your feed

Meta Catalog Ads retarget viewers with the exact products they considered. Advantage+ Shopping for ecommerce.

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Who it works for

Best fit businesses

Service businesses with a visual story

Before and after transformations, finished jobs, happy customers. If your work is visual, Meta amplifies it.

Businesses that need volume leads fast

Lead ads generate high volumes at low CPL. Best for businesses that can handle and convert volume enquiries.

Ecommerce with product feeds

Catalog Ads and Advantage+ Shopping serve the right products to the right people automatically from your feed.

Businesses retargeting Google traffic

Meta retargeting is most powerful when paired with Google Ads. Closing the visitors who searched but did not convert.

FAQ

Common questions about Meta Ads

What does a Meta ads agency do?+

A Meta ads agency plans, builds and runs your Facebook and Instagram advertising inside Meta Ads Manager. At Scalepoint that means new creative every week, audience and placement testing, lead ads and retargeting, Meta Pixel and Conversions API tracking, and reporting on enquiries and cost per lead rather than reach and likes.

Is Facebook advertising still worth it for Australian businesses?+

For businesses with a visual story, yes. Facebook and Instagram reach more than 16 million Australians, and Meta is strongest at creating demand and retargeting people who visited your site but did not enquire. Most service businesses pair it with Google Ads: Google captures people already searching, Meta builds the demand and follows up.

How much does Meta ads management cost?+

Meta Ads management is A$790/month plus ad spend, ex GST. Ad spend goes straight to Meta from your own card with no markup, you own the ad account and pixel, and it is month-to-month with 14 days’ notice to cancel.

Do you run Facebook ads and Instagram ads separately?+

They run from the same Meta Ads Manager account, and one campaign can place ads on both. We build creative for each placement, Reels and Stories for Instagram, feed and video for Facebook, then shift budget to whichever brings cheaper enquiries.

Reviews

What clients say on Google.

5.0★★★★★· 4 reviews
★★★★★
Craig and the team have been managing the digital footprint for my business and it has been such a breath of fresh air! I have used a few different digital marketing agencies before and always found the results and service to be mediocre. Scalepoint has all my key metrics pointing in the right direction. Thanks team!
Paul Rose
★★★★★
I had a fantastic experience working with the team at Scalepoint. From the very beginning, they were incredibly helpful, responsive, and made the whole process easy to understand. One thing I really appreciated was how they demystified SEO and Google Ads. They explained everything in plain English, took the time to answer my questions, and helped me understand what was actually making a difference rather than overwhelming me with technical jargon. Their pricing was also refreshingly transparent. Everything was clearly explained upfront, there were no hidden charges or unexpected costs, and I always knew exactly what I was paying for. Most importantly, I'm really happy with the results. It's clear they genuinely care about helping their clients succeed, and I'd have no hesitation recommending them to anyone looking for honest, knowledgeable, and reliable SEO and digital marketing support.
Will
★★★★★
I was a bit unsure about where to start with online marketing, but the team at ScalePoint made everything simple and easy to follow. They took the time to explain what they were doing and answered all my questions in a way that actually made sense. They're great to deal with, keep in touch regularly, and I always feel like I know what's happening. It's been a really easy process, and we're pleased with how things are going. If you're looking for a team that's approachable, reliable, and takes the stress out of digital marketing, I'd definitely recommend ScalePoint.
Response from Scalepoint: Hi Cameron, I agree marketing can be overwhelming with all the noise and bs out there so I'm glad we've managed to cut through all that and get some great results for you. Look forward to our next catch up.
Cameron
★★★★★
Absolutely fantastic experience with ScalePoint! The work they did for my SEO and Google Ads has delivered outstanding results for the business. What I loved most was their complete transparency: clear monthly reports, honest strategy discussions, and no hidden fees. Their approach is also incredibly easy to work with: everything is straightforward, well-explained, and stress-free. If you're looking for a reliable digital marketing partner, look no further. Highly recommended.
Response from Scalepoint: Thanks Hamish, we really appreciate you taking the time to leave these kind words. See you at our next review.
Hamish Wilson
Ready when you are

Start with a free Meta Ads audit

Tell us your business and we send back a written audit within 3 business days showing where your Meta spend is leaking.

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