Real estate agents, property managers, mortgage brokers, buyers advocates. Property is a high-value, high-consideration category where the digital journey starts months before a transaction. We build the full-funnel strategy that captures intent at every stage.
Real estate and mortgage decisions take weeks to months — buyers research multiple agents, compare rates, and seek recommendations before making contact. Digital marketing for this category needs to operate across the full funnel: building awareness and brand familiarity early (Meta Ads), capturing intent at the search stage (Google Ads), earning organic trust through suburb-specific content (SEO), and converting warm audiences through retargeting (Meta remarketing). A mortgage broker who combined Meta social ads with Microsoft Search generated a 240% increase in total leads in 6 months — the multi-channel approach converting at every stage of the decision.
Facebook and Instagram ads targeting property-interested audiences in specific suburbs. Lead Gen Forms capturing enquiry details with pre-filled professional data. Retargeting website visitors through the 30–90 day decision window.
Learn moreSearch campaigns targeting "real estate agent [suburb]", "mortgage broker [suburb]", "property management Melbourne" and high-intent variations. Conversion tracking tied to enquiry form submissions and phone calls.
Learn moreSuburb landing pages for every area you operate in. Informational content targeting questions buyers and sellers ask before they make contact. Local SEO for Google Maps and search visibility in your primary service suburbs.
Learn moreincrease in leads over 6 months for a mortgage broker combining Meta and Microsoft Search (Scalepoint client, 2025–26)
competitive CPL achieved — matching Google performance from a less competitive Bing auction
average inbound leads per month sustained consistently after the first 8 weeks
No call required. Tell us your business and service area — we send back a written audit within 3 business days.