Meta Ads in Melbourne.
Facebook and Instagram ads that generate demand, show off your work, and retarget visitors.
Meta Ads (Facebook and Instagram) build local demand for your trade across Melbourne — showing your work to people in Footscray, Sunshine and Essendon before they even search. Scalepoint runs the campaigns and retargeting from A$790/month + ad spend (ex GST), with no lock-in.
Not everyone in Greater Melbourne is searching for a tradie today — but they are scrolling. Melbourne is Scalepoint’s home base, so we know its market first-hand — particularly the fast-growing western and north-western corridors around Werribee, Sunshine and Melton where new housing is driving steady trades demand. Meta Ads let you build local recognition and retarget the Melbourne homeowners who visited your site but did not call, which is some of the cheapest, highest-return advertising available.
Meta Ads in Melbourne, done properly
Meta Ads for your Melbourne business
No call required. Tell us your trade and your Melbourne suburbs — we send back a written audit within 3 business days.
Meta Ads in Melbourne
Are Facebook ads worth it for trades in Melbourne?+
They can be, especially for higher-consideration jobs and for staying top-of-mind. In Melbourne, Meta Ads are strongest at generating demand and retargeting website visitors cheaply. Most trades pair them with Google Ads — Google captures people ready to hire, Meta builds the demand and follows up.
What should a Melbourne tradie spend on Meta Ads?+
Management starts at A$790/month + ad spend (ex GST), and many Melbourne trades begin with a modest ad budget focused on retargeting, which is cheap and high-return. We scale from there based on what produces enquiries across your Greater Melbourne area.
Can you target specific Melbourne areas on Facebook and Instagram?+
Yes. We target the suburbs you service — Footscray, Sunshine, Essendon and others — by location, plus age, interests and behaviours, so your spend reaches likely customers in your patch rather than the whole of VIC.
Other channels for Melbourne trades
High-intent search campaigns that turn people searching for your trade into booked jobs.
Learn more →Organic rankings that bring in leads without a per-click fee, and compound over time.
Learn more →Google Business Profile, map-pack rankings and suburb pages that win local searches.
Learn more →