Facebook ads in Melbourne, built around your suburbs.
Facebook and Instagram ads that generate demand, show off your work, and retarget visitors.
Meta Ads (Facebook and Instagram) build local demand for your trade across Melbourne. Showing your work to people in Footscray, Sunshine and Essendon before they even search. Scalepoint runs the campaigns and retargeting from A$790/month + ad spend (ex GST), with no lock-in.
Not everyone in Greater Melbourne is searching for a tradie today, but they are scrolling. Melbourne is Scalepoint’s home base, so we know its market first-hand, particularly the fast-growing western and north-western corridors around Werribee, Sunshine and Melton where new housing is driving steady trades demand. Meta Ads let you build local recognition and retarget the Melbourne homeowners who visited your site but did not call, which is some of the cheapest, highest-return advertising available.
A Melbourne Facebook advertising agency that targets by suburb
Scalepoint runs Facebook and Instagram advertising from Williamstown, in Melbourne’s inner west. Meta lets you target by suburb, postcode or a radius around a pin, and in a city as spread out as Melbourne that choice matters. A radius around the CBD wastes money for a business based in Dandenong or Werribee, so we draw the targeting around the areas you actually service and leave the rest of Victoria out of it.
Creative that looks like your part of Melbourne
Meta rewards fresh creative and punishes stale ads, so we ship new ads every week. The ads that work best for local businesses show real finished jobs, real staff and streets people recognise, not stock photos. A deck in Essendon or a bathroom in Sunshine tells a nearby homeowner more than any headline, and it gives Meta’s algorithm something new to test.
What a Melbourne Facebook ads agency should report each month
Ask for leads and cost per lead, not reach and likes. We report Meta enquiries and cost per lead in a plain-English weekly email, you own the ad account and the pixel, ad spend goes to Meta from your own card with no markup, and management is A$790/month + ad spend (ex GST), month-to-month.
Meta Ads campaigns we run for Melbourne businesses
Feed, Stories and Reels placements on Facebook.
Learn more →Reels-first creative for Instagram in Melbourne and beyond.
Learn more →Follow up the people who visited your site but did not call.
Learn more →Pre-filled forms that capture enquiries without leaving the app.
Learn more →Meta Ads in Melbourne, done properly
Meta Ads for your Melbourne business
No call required. Tell us your trade and your Melbourne suburbs: we send back a written audit within 3 business days.
Meta Ads in Melbourne
Are Facebook ads worth it for trades in Melbourne?+
They can be, especially for higher-consideration jobs and for staying top-of-mind. In Melbourne, Meta Ads are strongest at generating demand and retargeting website visitors cheaply. Most trades pair them with Google Ads. Google captures people ready to hire, Meta builds the demand and follows up.
What should a Melbourne tradie spend on Meta Ads?+
Management starts at A$790/month + ad spend (ex GST), and many Melbourne trades begin with a modest ad budget focused on retargeting, which is cheap and high-return. We scale from there based on what produces enquiries across your Greater Melbourne area.
Can you target specific Melbourne areas on Facebook and Instagram?+
Yes. We target the suburbs you service, Footscray, Sunshine, Essendon and others, by location, plus age, interests and behaviours, so your spend reaches likely customers in your patch rather than the whole of VIC.
What does a Facebook advertising agency in Melbourne actually do each month?+
Builds and refreshes the creative, tests audiences across the suburbs you service, manages budgets and retargeting, keeps the Meta pixel and Conversions API tracking clean, and reports on enquiries and cost per lead. At Scalepoint that runs from A$790/month + ad spend (ex GST), with ad spend paid to Meta directly.
Should a Melbourne business run Facebook ads or Instagram ads?+
Usually both. They run from the same Meta Ads Manager account, and the same campaign can place ads on Facebook and Instagram, so the real question is which creative and placements produce enquiries. We test both and shift budget to whichever brings cheaper leads from your Melbourne service area.
Other channels for Melbourne trades
High-intent search campaigns that turn people searching for your trade into booked jobs.
Learn more →SOrganic rankings that bring in leads without a per-click fee, and compound over time.
Learn more →LGoogle Business Profile, map-pack rankings and suburb pages that win local searches.
Learn more →