A Melbourne digital marketing agency for trades and local businesses.
Scalepoint is a digital marketing agency in Melbourne, run from Williamstown in the inner west. We run Google Ads, Facebook ads, SEO and local SEO for trades and local service businesses, in accounts you own, month-to-month.
What a Melbourne digital marketing agency should do for a local business
Start from the suburbs and the jobs, not the channels. A plumber in Footscray, a builder in Werribee and a dentist in Box Hill need different searches, different suburbs and different budgets. We work out where your best jobs come from, put Google Ads in front of the people searching for them now, build the SEO and Google Business Profile work that brings the same searches in for free over time, and use Facebook and Instagram ads to follow up the people who looked but did not call.
A marketing agency in Melbourne without the lock-in
Everything runs in accounts in your name, ad spend goes straight to Google or Meta from your own card with no markup, and you can leave with 14 days’ notice. Prices are on the page: Google Ads management from A$990/month + ad spend, Meta Ads from A$790/month + ad spend, and SEO from A$890/month, all ex GST. Every week you get a plain-English email with calls, form fills and cost per lead.
Where to find us
Scalepoint, Williamstown, Melbourne VIC. We are a service-area business with no shopfront, working with businesses across Greater Melbourne and the rest of Australia. Call 0481 872 253 or email hello@scalepoint.au.
How we get you booked jobs in Melbourne
High-intent search campaigns that turn people searching for your trade into booked jobs.
Google Ads in Melbourne →Facebook and Instagram ads that generate demand, show off your work, and retarget visitors.
Meta Ads in Melbourne →Organic rankings that bring in leads without a per-click fee, and compound over time.
SEO in Melbourne →Google Business Profile, map-pack rankings and suburb pages that win local searches.
Local SEO in Melbourne →Across Greater Melbourne
We build campaigns and suburb pages around the areas you actually service. In and around Melbourne that often includes:
For a worked example in the inner west, read our guide to local SEO for trades in Altona and Williamstown. For what a Melbourne trade business should expect from an agency on pricing, reporting and account ownership, read digital marketing agency for tradies in Melbourne.
Melbourne is our home base, so we also run two channels here beyond Google, Meta and SEO: LinkedIn advertising for Melbourne B2B and professional services firms, and Bing Ads (Microsoft Advertising) for businesses that want the search demand Google leaves behind.
Get more booked jobs in Melbourne
No call required. Tell us your trade and your Melbourne suburbs: we send back a written audit within 3 business days.
Marketing in Melbourne
Does Scalepoint work with businesses in Melbourne?+
Yes. We are Melbourne-based and work with trades and local service businesses across Australia, including throughout Greater Melbourne. Everything is run remotely with transparent reporting, so where we sit makes no difference to your results. What matters is targeting built for Melbourne suburbs.
Which marketing channel should a Melbourne business start with?+
Most Melbourne trades start with Google Ads for immediate booked jobs, then add Local SEO to lower their long-term cost per lead. Meta Ads suit demand generation and retargeting. We will recommend the right starting point for your trade and budget in a free audit.
Do you target specific Melbourne suburbs?+
Always. Rather than bidding across all of Melbourne, we focus on the suburbs you actually service, Footscray, Sunshine, Essendon, Werribee and others you nominate, so your budget reaches reachable customers and your cost per lead stays low.
How much does a digital marketing agency cost in Melbourne?+
At Scalepoint, single channels start at A$790/month (Meta Ads) and A$990/month (Google Ads) plus ad spend, and SEO starts at A$890/month, all ex GST and month-to-month. Bundles cover two or more channels. Our guide to how much a marketing agency costs in Melbourne compares published prices across the market.