B2B leads with pre-filled professional data.

Standard fields include first name, last name, email, job title, company name, and phone — all pre-filled from LinkedIn profile. We also use custom questions to add qualification context: service interest, timeline, company size confirmation, or a specific question relevant to your sales process. The balance between fields and conversion rate is calibrated for your specific lead volume goals.

One to two custom qualification questions within the form identify where the prospect is in the decision journey — "When are you looking to engage a provider?", "What is your approximate annual revenue?", "Which service are you most interested in?" — allowing your sales team to prioritise follow-up by intent signal.

Native LinkedIn integration with HubSpot, Salesforce, Marketo, and other major CRMs. For platforms without native integration, Zapier delivers leads automatically. We test the integration end-to-end before campaigns go live to ensure no leads fall through the gap between LinkedIn and your sales team.

The confirmation screen after Lead Gen Form submission is an underused touchpoint. We write thank-you content that sets clear response time expectations, reinforces your key differentiator, and includes an optional website link for prospects who want to learn more. This immediate post-submission experience shapes the prospect's expectations for the follow-up call.

Lead Gen Forms perform best when attached to Sponsored Content that addresses a specific problem and promises a specific outcome from completing the form. We build the content piece and the form together — the ad copy sets up the value exchange, the form delivers it.

Speed of response matters enormously in B2B — leads engaged within 5 minutes convert at dramatically higher rates than those contacted hours later. We advise on follow-up process, email nurture sequence structure, and response templates as part of Lead Gen Forms onboarding.

Accountants, lawyers, financial advisers, consultants, and other professional services businesses use Lead Gen Forms to capture consultation requests from targeted professional audiences — with accurate job title and company data that pre-qualifies the lead before the first call.

B2B software businesses attach Lead Gen Forms to product-focused Sponsored Content — a case study video or a specific use case article — to capture demo requests from professionals with the right job title at the right company size. CRM integration delivers leads directly to the sales team.

Recruitment businesses use Lead Gen Forms to capture HR Director and Talent Acquisition Manager contact details from precisely targeted audiences — a more efficient approach than manual LinkedIn prospecting at scale.

ABM programmes use Lead Gen Forms gated on high-value content (research reports, industry benchmarks) to capture contact details and intent signals from decision-makers within target accounts. The professional data from LinkedIn profiles enriches the CRM with accurate role and company information automatically.