Everything, ready to hand to anyone.
The full identity plus a one-page guidelines PDF, a social media kit, and business card and letterhead artwork — $1,190 flat, ex GST. Give it to a printer, a signwriter or whoever posts for you, and the work comes back right.
For when other people produce work in your name.
The moment you stop being the only person who touches your brand, the identity starts drifting. A printer picks a near-enough colour. A signwriter stretches the logo to fill a door. Whoever posts on Facebook between jobs builds a graphic from whatever template loaded first. None of them are careless — they simply have nothing to work from. The complete package fixes that with documentation and templates: one page of rules anyone can open on a phone, ready-made social artwork in your colours, and print-ready card and letterhead files. It is the difference between a brand you own and a brand you keep re-explaining.
Compare all three tiersThe full identity, plus three
Everything in the logo tier and the identity kit, and then the pieces built for other people to work from.
Four to five weeks, one flat price
Design folds into any retainer as a line on the same invoice, run by the same account manager as your ads.
What you hand each supplier
The value of this tier shows up the day someone else has to produce something in your name. Here is who asks for what, and which part of the package answers them without the job coming back to you.
The vector master, the CMYK values from the palette, and the reversed logo version for dark panels. Without CMYK they colour-match by eye off a screen, which is how two utes end up two different blues.
Business card and letterhead files already set up in CMYK. You can move printers whenever you like, because the files are yours rather than sitting in one supplier's account.
SVG artwork, HEX and RGB values, and the typography system with weights specified. A developer given only a JPEG will pick their own font and their own blue.
Profile and cover artwork sized per platform, plus branded post templates. The alternative is a different template, font and colour every week.
The mono logo version, drawn so it holds together in thread. Fine detail does not survive embroidery, which is why the mark is resolved in one colour first.
Everything, plus the one-page guidelines PDF. This is what stops a rebrand becoming a rebuild the next time you hire someone.
Six things on one page, because a seventh would not get read.
Brand books run to fifty pages because agencies bill by the page. A supplier standing in a workshop with a phone needs six answers, and every one of them fits on a single sheet.
- Which logo version to use where, including the reversed and mono variants.
- Minimum size and clear space, so nobody crops it to the edge of a panel.
- The colour palette in HEX, RGB and CMYK, with which value belongs to which job.
- The typography system — heading font, body font, and the weights that go with each.
- What not to do: stretching, recolouring, adding effects, boxing the reversed version.
- Who to contact for the source files, so a supplier never has to guess or rebuild.
Common questions about the complete brand package
What is in the complete brand package?+
Everything in the logo tier and the identity kit — three concepts, unlimited revisions, the full file set, colour palette, typography system and submark — plus three things built for other people to work from: a one-page brand guidelines PDF, a social media kit, and business card and letterhead artwork. The flat price is $1,190 ex GST.
Why is it a one-page guidelines PDF and not a fifty-page brand book?+
Because a fifty-page brand book does not get read. A signwriter, a printer or whoever posts on your behalf needs the logo rules, the colour codes and the fonts on one page they can open on a phone. Everything that matters fits there. Anything that does not fit was not going to be followed anyway.
What is in the social media kit?+
Profile and cover artwork sized for the platforms you actually use, plus branded post templates in your colours and typography. It exists so the person posting between jobs is not rebuilding a look from scratch every time, and so your feed matches the ads we run alongside it.
Do I get print-ready business card and letterhead files?+
Yes — artwork set up with CMYK values so a printer can run it without coming back with questions. You own the files, so you can use any printer you like, or change printers, without asking us for anything.
How much does the complete brand package cost?+
$1,190 ex GST, flat, agreed in writing before we start. That is the price on this page and on our pricing page, and it is what you pay. No setup fee, no scope creep, no surprise invoice at the end.
How long does it take?+
Four to five weeks from brief to handover. The logo runs first, then the identity system, then the guidelines, social kit and print artwork once the mark is signed off. Tell us at the brief if you have a fixed date — a launch, a trade show, a ute going in for a wrap — and we work back from it.
Is this worth it over the $790 identity kit?+
It is worth it when people other than you produce work in your brand — a printer, a signwriter, a VA posting on social, a developer building a site. The $400 difference buys the documentation and templates that stop those people guessing. If you are the only one touching it, the identity kit is likely enough, and we will say so.
Do I own all of it?+
Yes, outright, at sign-off. Source files, colour codes, typography, guidelines, templates and print artwork all transfer to you. No licensing, no annual fee, no lock-in — the same rule that covers your ad accounts, your website and your customer list.
Start the complete package
Tell us where your brand has to show up and who else produces work in it. We come back with the flat price and a date it all lands by.
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