AI Search Optimisation

Every service and sub-service page opens with a short, self-contained answer to the question a buyer is actually asking, then backs it with detail, prices and experience a generic page cannot match. Unique, genuinely helpful content is what Google says matters most for its AI features, so this is where most of the effort goes.

We add Organization, Service and FAQPage structured data where it genuinely matches what is on the page, so search engines can read who you are and what you offer without guessing. It is good hygiene, but Google is clear it is not required for AI Overviews, and it will not rescue thin content. We treat it as housekeeping, not the lever.

Statistics, quotes and references with named sources give AI tools something concrete to cite. In a Princeton-led benchmark (Aggarwal et al., KDD 2024), adding citations, quotations and statistics lifted visibility in generative answers by up to 40%. We include real, sourced figures where they strengthen the content, never invented numbers or padding.

AI answers lean heavily on what other sources say about a business, not just what it says about itself. That means genuine reviews, a verified and complete Google Business Profile, consistent business details across directories, and mentions in publications your customers read. We build that reputation as part of the broader SEO strategy.

AI engines weight content that demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). This means first-person experience claims where relevant ("in our experience managing Google Ads for Melbourne plumbers..."), author attribution with credentials, and writing that goes beyond surface-level information to demonstrate genuine domain expertise.

AI Overviews and AI Mode draw on Google's normal search index, so your pages need to be crawlable by Googlebot and indexed first. We also check robots.txt and firewall rules for OAI-SearchBot (ChatGPT search), PerplexityBot and Bingbot (Microsoft Copilot). Accidentally blocking one of them is a silent visibility problem most businesses do not know they have. To check one page yourself, our free AI Visibility Check Chrome extension shows it in one click.

If your customers ask "how much does X cost", "what is the best Y for Z", or "how do I find a good [trade]". These are exactly the queries triggering AI Overviews. Your content needs to be the source AI cites when answering.

AI Overviews increasingly answer local queries, "best plumber in Essendon", "electrician near me", pulling from GBP data, local landing pages, and review content. Local businesses with well-structured content and strong GBP signals are already appearing in AI-generated local answers.

ChatGPT and Perplexity are increasingly used for B2B research. "best SEO agency for small businesses in Melbourne", "how do I find a mortgage broker in Sydney". Professional services businesses with authoritative, well-structured content are being cited in these AI-generated research summaries.

AI Overviews for product and category queries often include specific brand or product recommendations. Ecommerce businesses with detailed, structured product content, genuine reviews, and transparent pricing are more likely to be cited than those with thin product descriptions.