Local SEO is the work that gets your business shown to people searching for your trade in your area, such as “electrician near me” or “roof repairs Geelong”. It covers your Google Business Profile, reviews, suburb and service pages, and consistent business details across the web.
Tradies need it because nearly every job is local. A customer in Footscray does not care that you rank nationally, they care that you show up in the Google Maps results when they search from their kitchen. Those top three map results, the map pack, take a large share of the calls.
Local SEO is also the most direct line to high-intent customers. Someone searching “blocked drain plumber Werribee” has a problem now and is ready to call.
Our local SEO service covers profile optimisation, suburb pages and map pack work. To see where you sit today, try the free Local Pack Check Chrome extension.
This is one part of a bigger picture. SEO for tradies: the full guide covers costs, timelines, Google Maps, websites, agencies and AI search in one place.