Most Australian tradies pay from around A$890 to A$3,000+ a month for an SEO retainer. Where you land depends on how competitive your trade is, how many suburbs you want to rank in and how much work your website needs. Scalepoint’s SEO starts from A$890/month, ex GST, month-to-month.
A plumber targeting one regional town needs far less work than an electrician trying to rank across 20 Melbourne suburbs. The bigger the area and the harder the competition, the more suburb pages, content and local links the campaign needs.
Whatever the price, you should be able to see what you get: Google Business Profile work, technical fixes, service and suburb pages, a review system, local links, and a monthly report that shows calls and enquiries, not just rankings.
Be careful with SEO sold for a couple of hundred dollars a month. It usually means a handful of directory listings and templated content, and cleaning up bad links later costs more than doing it properly once. See our SEO pricing for every figure on the page.
This is one part of a bigger picture. SEO for tradies: the full guide covers costs, timelines, Google Maps, websites, agencies and AI search in one place.