Most Melbourne SEO agencies charge between about A$890 and A$3,000+ a month for an ongoing retainer, ex GST. A single-location business targeting a few suburbs sits at the lower end. Multi-suburb campaigns in competitive trades, e-commerce and statewide campaigns cost more. Scalepoint’s SEO starts from A$890/month, ex GST, month-to-month.
Around A$890 to A$1,500 a month usually covers Google Business Profile work, technical fixes, a few new or improved service and suburb pages each month, review support and reporting. Around A$1,500 to A$3,000 adds more content and active link building for businesses competing across many Melbourne suburbs. Above that you are usually paying for e-commerce, multiple locations or national rankings.
Retainers far below A$890 a month rarely leave room for real work once the agency covers its own costs. They tend to mean automated directory links and templated pages. For the national picture and what drives the price, see how much SEO costs in Australia.
This is one part of a bigger picture. How to choose an SEO agency in Melbourne covers costs, contracts, what good SEO includes and how to spot a bad agency in one place.