Meta Ads in Townsville.
Facebook and Instagram ads that generate demand, show off your work, and retarget visitors.
Meta Ads (Facebook and Instagram) build local demand for your trade across Townsville — showing your work to people in Kirwan, Aitkenvale and Douglas before they even search. Scalepoint runs the campaigns and retargeting from A$790/month + ad spend (ex GST), with no lock-in.
Not everyone in North Queensland is searching for a tradie today — but they are scrolling. Townsville is the hub of North Queensland, with a defence and resources-backed economy and a tropical climate that drives constant demand for air-conditioning, roofing and storm-related trades. Meta Ads let you build local recognition and retarget the Townsville homeowners who visited your site but did not call, which is some of the cheapest, highest-return advertising available.
Meta Ads in Townsville, done properly
Meta Ads for your Townsville business
No call required. Tell us your trade and your Townsville suburbs — we send back a written audit within 3 business days.
Meta Ads in Townsville
Are Facebook ads worth it for trades in Townsville?+
They can be, especially for higher-consideration jobs and for staying top-of-mind. In Townsville, Meta Ads are strongest at generating demand and retargeting website visitors cheaply. Most trades pair them with Google Ads — Google captures people ready to hire, Meta builds the demand and follows up.
What should a Townsville tradie spend on Meta Ads?+
Management starts at A$790/month + ad spend (ex GST), and many Townsville trades begin with a modest ad budget focused on retargeting, which is cheap and high-return. We scale from there based on what produces enquiries across your North Queensland area.
Can you target specific Townsville areas on Facebook and Instagram?+
Yes. We target the suburbs you service — Kirwan, Aitkenvale, Douglas and others — by location, plus age, interests and behaviours, so your spend reaches likely customers in your patch rather than the whole of QLD.
Other channels for Townsville trades
High-intent search campaigns that turn people searching for your trade into booked jobs.
Learn more →Organic rankings that bring in leads without a per-click fee, and compound over time.
Learn more →Google Business Profile, map-pack rankings and suburb pages that win local searches.
Learn more →