Meta Ads in Sydney.
Facebook and Instagram ads that generate demand, show off your work, and retarget visitors.
Meta Ads (Facebook and Instagram) build local demand for your trade across Sydney — showing your work to people in Parramatta, Penrith and Liverpool before they even search. Scalepoint runs the campaigns and retargeting from A$790/month + ad spend (ex GST), with no lock-in.
Not everyone in Greater Sydney is searching for a tradie today — but they are scrolling. Sydney is Australia’s largest and most competitive trades market, and it sprawls — a customer in Penrith is 50km from one in Bondi. That makes suburb-level targeting, not city-wide bidding, the difference between profitable leads and wasted spend. Meta Ads let you build local recognition and retarget the Sydney homeowners who visited your site but did not call, which is some of the cheapest, highest-return advertising available.
Meta Ads in Sydney, done properly
Meta Ads for your Sydney business
No call required. Tell us your trade and your Sydney suburbs — we send back a written audit within 3 business days.
Meta Ads in Sydney
Are Facebook ads worth it for trades in Sydney?+
They can be, especially for higher-consideration jobs and for staying top-of-mind. In Sydney, Meta Ads are strongest at generating demand and retargeting website visitors cheaply. Most trades pair them with Google Ads — Google captures people ready to hire, Meta builds the demand and follows up.
What should a Sydney tradie spend on Meta Ads?+
Management starts at A$790/month + ad spend (ex GST), and many Sydney trades begin with a modest ad budget focused on retargeting, which is cheap and high-return. We scale from there based on what produces enquiries across your Greater Sydney area.
Can you target specific Sydney areas on Facebook and Instagram?+
Yes. We target the suburbs you service — Parramatta, Penrith, Liverpool and others — by location, plus age, interests and behaviours, so your spend reaches likely customers in your patch rather than the whole of NSW.
Other channels for Sydney trades
High-intent search campaigns that turn people searching for your trade into booked jobs.
Learn more →Organic rankings that bring in leads without a per-click fee, and compound over time.
Learn more →Google Business Profile, map-pack rankings and suburb pages that win local searches.
Learn more →