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META ADS · CANBERRA

Meta Ads in Canberra.

Facebook and Instagram ads that generate demand, show off your work, and retarget visitors.

THE SHORT ANSWER

Meta Ads (Facebook and Instagram) build local demand for your trade across Canberra — showing your work to people in Belconnen, Gungahlin and Woden before they even search. Scalepoint runs the campaigns and retargeting from A$790/month + ad spend (ex GST), with no lock-in.

Not everyone in ACT is searching for a tradie today — but they are scrolling. Canberra has some of the highest household incomes in the country and steady, less price-sensitive demand, with new suburbs like Gungahlin and Molonglo creating consistent work for trades. Meta Ads let you build local recognition and retarget the Canberra homeowners who visited your site but did not call, which is some of the cheapest, highest-return advertising available.

Meta Ads in Canberra, done properly

01

Facebook and Instagram campaigns built for local reach

02

Scroll-stopping creative that shows off finished jobs

03

Cheap, effective retargeting of people who visited your site

04

Lead forms that capture enquiries without leaving the app

05

Weekly creative refresh so ads do not go stale

Meta Ads for your Canberra business

No call required. Tell us your trade and your Canberra suburbs — we send back a written audit within 3 business days.

Meta Ads in Canberra

Are Facebook ads worth it for trades in Canberra?+

They can be, especially for higher-consideration jobs and for staying top-of-mind. In Canberra, Meta Ads are strongest at generating demand and retargeting website visitors cheaply. Most trades pair them with Google Ads — Google captures people ready to hire, Meta builds the demand and follows up.

What should a Canberra tradie spend on Meta Ads?+

Management starts at A$790/month + ad spend (ex GST), and many Canberra trades begin with a modest ad budget focused on retargeting, which is cheap and high-return. We scale from there based on what produces enquiries across your ACT area.

Can you target specific Canberra areas on Facebook and Instagram?+

Yes. We target the suburbs you service — Belconnen, Gungahlin, Woden and others — by location, plus age, interests and behaviours, so your spend reaches likely customers in your patch rather than the whole of ACT.

Other channels for Canberra trades

Google Ads in Canberra

High-intent search campaigns that turn people searching for your trade into booked jobs.

Learn more →
SEO in Canberra

Organic rankings that bring in leads without a per-click fee, and compound over time.

Learn more →
Local SEO in Canberra

Google Business Profile, map-pack rankings and suburb pages that win local searches.

Learn more →
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