Australian agencies commonly charge around A$800 to A$2,000 a month to manage Google Ads for a small business, ex GST, on top of the ad spend you pay Google. Some charge 10 to 20 percent of spend instead. Scalepoint’s Google Ads management is A$990/month + ad spend, ex GST, with no setup fee.
The management fee pays for the work: campaign build, keyword and search term reviews, negative keywords, ad testing, bid and budget changes, conversion tracking checks and reporting. The ad spend pays for the clicks and should go straight from your card to Google.
Compare the all-in monthly cost, not the headline fee: management, ad spend, any setup charge and GST. Our guide to how much Google Ads costs in Australia covers the click side.
This is one part of a bigger picture. How to choose a Google Ads agency in Australia covers fees, ad spend, account ownership, proposals and timelines in one place.