Your Google Ads campaigns on Bing in hours.
Microsoft Advertising's Google Import tool copies your existing Google Ads campaigns — keywords, ad copy, extensions, and bidding structure — directly into Microsoft Ads. What would take days to build from scratch takes hours through import. For businesses already running Google Ads, this is the fastest path to incremental search volume at lower CPCs.
Microsoft Ads Google Import — the fastest way to extend search coverage to Bing.
Microsoft Advertising's Google Import is a built-in tool that allows direct import of Google Ads campaign data into Microsoft Ads. Campaign structure, keywords, ad copy, ad extensions (sitelinks, callouts, structured snippets, call extensions), and bidding strategies are all imported automatically — creating a Bing-equivalent of your Google Ads account in a fraction of the time required to build from scratch. After import, we audit the result for Bing-specific optimisations: match type behaviour differs between platforms, some extensions need reconfiguration, and LinkedIn audience targeting can be added as a layer not available in Google. The import is a starting point, not a finished product — but it reduces setup time from 3–5 days to a few hours and provides a strategically aligned starting structure that mirrors your proven Google Ads performance.
Get a free auditProven structure. Minimum setup time. Profitable from week one.
Building Microsoft Ads from scratch replicates work already done in Google Ads. The Google Import tool makes this unnecessary — your proven campaign structure, keyword list, and ad copy transfers directly. This matters because the campaign structure that generates profitable leads on Google is based on your specific business, your audience's search behaviour, and your conversion data. Starting from that proven foundation on Bing is significantly better than starting from a blank account. Most Scalepoint clients running Microsoft Ads are up and generating leads within the first week — because the Google foundation is already validated and the Bing import gets it live immediately.
Import, audit, optimise.
Import is the starting point. A post-import audit ensures the Microsoft Ads account is properly configured for Bing's specific behaviour.
Any business running profitable Google Ads that wants incremental search volume.
Google Import removes the main barrier to testing Microsoft Ads — setup time. Businesses that have considered Bing but not acted on it can have campaigns live and generating data within a week of engagement, without requiring significant upfront time investment.
Large accounts with many campaigns, ad groups, and keywords would take weeks to rebuild from scratch on Microsoft Ads. Google Import handles the transfer in hours regardless of account complexity, making the economics of Bing expansion viable for all account sizes.
Scalepoint uses Google Import as a standard part of Microsoft Ads onboarding for all clients who already have Google Ads — extending search coverage to Bing for every client without the overhead of building separate Microsoft accounts from scratch.
A business with a time-limited promotional campaign on Google can extend that campaign to Bing via import within hours — capturing Bing's search volume without the delay of building Bing-specific campaigns from scratch.
A one-page audit of your google ads import opportunities.
No call required. Tell us your business and goals — we send back a written audit within 3 business days.
What extends your Google import.
The foundation your Google import becomes
Learn more →The B2B targeting layer added post-import
Learn more →Product feed import from Google Merchant Center
Learn more →The Google campaigns that power the import
Learn more →Common questions about google ads import
What does Google Ads Import actually do?+
Google Ads Import copies your existing Google campaign structure — campaigns, ad groups, keywords, match types, ad copy, and extensions — directly into Microsoft Ads. This gives you a working starting point without rebuilding everything from scratch. It's the fastest way to go live on Microsoft if you already have a mature Google account, but it's a starting point, not a finished setup.
Is the imported campaign ready to run straight away?+
No. Scalepoint audits every imported campaign before activation. This includes a compliance check for Microsoft-specific policies, bid calibration to reflect the different auction dynamics and lower CPCs, conversion tracking setup, and a review of keyword match types that behave differently between platforms. Running an unaudited import often wastes budget on irrelevant traffic until the account accumulates enough data to self-correct.
Does historical Google data transfer across?+
No. The import copies structure and settings only — Quality Scores, historical click data, and conversion history don't transfer. Microsoft Ads builds its own quality history from scratch once campaigns go live. Scalepoint sets bids conservatively at launch and adjusts as data accumulates, typically within the first 4 to 6 weeks to reach stable performance.
How often should I re-import from Google?+
Monthly re-imports keep Microsoft Ads aligned with major Google structural changes — new campaigns, ad group additions, or significant keyword expansions. For smaller changes like new ad copy or bid adjustments, Scalepoint typically manages these natively in Microsoft rather than re-importing, which avoids overwriting optimisations made specifically for the platform. The frequency depends on how actively your Google account is being developed.
Is Microsoft Ads worth running at all for my business?+
For most businesses that are already running Google Search Ads, yes. The incremental setup effort is low using Google Import, CPCs are consistently 30–50% cheaper, and the audience profile — older, higher-income, desktop-focused — often converts at rates that make the channel profitable even at lower volume. Scalepoint calculates expected return at outset based on your Google conversion data so the decision is grounded in numbers, not assumptions.