Your Google Ads campaigns on Bing in hours.
Microsoft Advertising's Google Import tool copies your existing Google Ads campaigns — keywords, ad copy, extensions, and bidding structure — directly into Microsoft Ads. What would take days to build from scratch takes hours through import. For businesses already running Google Ads, this is the fastest path to incremental search volume at lower CPCs.
Microsoft Ads Google Import — the fastest way to extend search coverage to Bing.
Microsoft Advertising's Google Import is a built-in tool that allows direct import of Google Ads campaign data into Microsoft Ads. Campaign structure, keywords, ad copy, ad extensions (sitelinks, callouts, structured snippets, call extensions), and bidding strategies are all imported automatically — creating a Bing-equivalent of your Google Ads account in a fraction of the time required to build from scratch. After import, we audit the result for Bing-specific optimisations: match type behaviour differs between platforms, some extensions need reconfiguration, and LinkedIn audience targeting can be added as a layer not available in Google. The import is a starting point, not a finished product — but it reduces setup time from 3–5 days to a few hours and provides a strategically aligned starting structure that mirrors your proven Google Ads performance.
Get a free auditProven structure. Minimum setup time. Profitable from week one.
Building Microsoft Ads from scratch replicates work already done in Google Ads. The Google Import tool makes this unnecessary — your proven campaign structure, keyword list, and ad copy transfers directly. This matters because the campaign structure that generates profitable leads on Google is based on your specific business, your audience's search behaviour, and your conversion data. Starting from that proven foundation on Bing is significantly better than starting from a blank account. Most Scalepoint clients running Microsoft Ads are up and generating leads within the first week — because the Google foundation is already validated and the Bing import gets it live immediately.
Import, audit, optimise.
Import is the starting point. A post-import audit ensures the Microsoft Ads account is properly configured for Bing's specific behaviour.
Any business running profitable Google Ads that wants incremental search volume.
Google Import removes the main barrier to testing Microsoft Ads — setup time. Businesses that have considered Bing but not acted on it can have campaigns live and generating data within a week of engagement, without requiring significant upfront time investment.
Large accounts with many campaigns, ad groups, and keywords would take weeks to rebuild from scratch on Microsoft Ads. Google Import handles the transfer in hours regardless of account complexity, making the economics of Bing expansion viable for all account sizes.
Scalepoint uses Google Import as a standard part of Microsoft Ads onboarding for all clients who already have Google Ads — extending search coverage to Bing for every client without the overhead of building separate Microsoft accounts from scratch.
A business with a time-limited promotional campaign on Google can extend that campaign to Bing via import within hours — capturing Bing's search volume without the delay of building Bing-specific campaigns from scratch.
Import, audit, calibrate, then sync on a schedule.
We treat the import as the first step in a tracked migration, not a one-click finish. We pull your Google structure across, audit it against Bing's behaviour, calibrate bids to the cheaper auction, wire conversion tracking, then hold the two accounts in sync on a deliberate cadence. This sequence gets you live in hours while protecting the budget from the mistakes an unaudited import usually makes — wasted spend on broad match terms that behave differently on Bing, or extensions that fail to render. Every stage runs inside your own Microsoft Advertising account, which you keep.
We link your Google Ads account to Microsoft Advertising and run the import, pulling campaigns, ad groups, keywords, match types, negatives, ad copy, extensions, and schedules into a mirror structure in hours.
We check Microsoft policy compliance, flag broad match keywords that need tightening, reconfigure call and location extensions where formats differ, and install the UET tag so conversions track from the first click.
Bing's auction is cheaper and less crowded, so we set bids conservatively at launch and adjust as Microsoft builds its own quality history — typically reaching stable performance within four to six weeks.
We re-import monthly to carry over major Google structural changes, while managing Bing-specific optimisations — including LinkedIn targeting — natively so a re-import never overwrites work done for the platform.
Import gets you live — the stack makes it pay.
The import is the on-ramp to Microsoft Advertising. Once your proven Google structure is running on Bing, the channels below turn that foothold into a coordinated, lower-cost search stack run by one operator.
The imported campaigns become a managed Bing Search account — same proven keywords, but optimised for Bing's auction at CPCs that typically run 20–40% below Google for the same terms.
The single optimisation the Google structure cannot carry. Post-import we layer job title, company, and industry filters onto B2B campaigns — a search capability Google does not offer at all.
Import sets up the conversion tracking and remarketing lists that native display needs. Audience Ads then keep imported-campaign visitors warm across MSN, Outlook, and Edge between searches.
Import is one-way, so your Google campaigns keep running untouched as the master structure. We develop Google first, then sync the proven changes across to Bing rather than maintaining two accounts by hand.
From $690 per month plus ad spend, with no lock-in.
Scalepoint runs Microsoft Ads — including the Google Import setup, the post-import audit, and the ongoing monthly sync — from $690 per month plus your ad spend, month-to-month with no lock-in. Because the import takes hours rather than the three to five days a from-scratch build needs, you reach incremental Bing search volume without paying for duplicated setup work. Bing CPCs typically sit 20–40% below Google for the same keywords, so the incremental media spend often pays for itself inside the first month or two. The Surge and Scale tiers package Microsoft Ads alongside your Google account and other channels under one operator. Every price stays on the page, and we never quote behind a contact form.
See pricingA one-page audit of your google ads import opportunities.
No call required. Tell us your business and goals — we send back a written audit within 3 business days.
Common questions about google ads import
What does Google Ads Import actually do?+
Google Ads Import copies your existing Google campaign structure — campaigns, ad groups, keywords, match types, ad copy, and extensions — directly into Microsoft Ads. This gives you a working starting point without rebuilding everything from scratch. It's the fastest way to go live on Microsoft if you already have a mature Google account, but it's a starting point, not a finished setup.
Is the imported campaign ready to run straight away?+
No. Scalepoint audits every imported campaign before activation. This includes a compliance check for Microsoft-specific policies, bid calibration to reflect the different auction dynamics and lower CPCs, conversion tracking setup, and a review of keyword match types that behave differently between platforms. Running an unaudited import often wastes budget on irrelevant traffic until the account accumulates enough data to self-correct.
Does historical Google data transfer across?+
No. The import copies structure and settings only — Quality Scores, historical click data, and conversion history don't transfer. Microsoft Ads builds its own quality history from scratch once campaigns go live. Scalepoint sets bids conservatively at launch and adjusts as data accumulates, typically within the first 4 to 6 weeks to reach stable performance.
How often should I re-import from Google?+
Monthly re-imports keep Microsoft Ads aligned with major Google structural changes — new campaigns, ad group additions, or significant keyword expansions. For smaller changes like new ad copy or bid adjustments, Scalepoint typically manages these natively in Microsoft rather than re-importing, which avoids overwriting optimisations made specifically for the platform. The frequency depends on how actively your Google account is being developed.
Is Microsoft Ads worth running at all for my business?+
For most businesses that are already running Google Search Ads, yes. The incremental setup effort is low using Google Import, CPCs are consistently 30–50% cheaper, and the audience profile — older, higher-income, desktop-focused — often converts at rates that make the channel profitable even at lower volume. Scalepoint calculates expected return at outset based on your Google conversion data so the decision is grounded in numbers, not assumptions.
What transfers in the import, and what needs manual tuning?+
The import transfers structure and settings: campaigns, ad groups, keywords with match types, negative lists, ad copy, ad extensions, ad scheduling, and bid strategies. It does not transfer Quality Score history, conversion history, or the UET conversion tag — those build fresh on Microsoft. After import we manually tune bids for Bing's auction, reconfigure call and location extensions where formats differ, install conversion tracking, and adjust broad match keywords because Bing's broad match behaves more conservatively than Google's. Treat the import as a validated starting structure, not a finished account.
Will importing affect my live Google Ads campaigns?+
No. Google Import is a one-way copy from Google into Microsoft. It reads your Google account and recreates the structure in Microsoft Ads — it never writes back to or pauses anything in Google. Your Google campaigns keep running exactly as they were. The two accounts then operate independently, which is why we manage Bing-specific optimisations natively rather than letting a re-import overwrite them.
What does the Google Import service cost with Scalepoint?+
Scalepoint runs Microsoft Ads — including the Google Import setup, post-import audit, and ongoing sync — from $690 per month plus ad spend, month-to-month with no lock-in. The import itself takes hours rather than days, so you reach incremental Bing search volume without paying for a from-scratch build. Full tiers sit on the pricing page, and because the CPCs on Bing typically run 20–40% below Google, the incremental spend often pays for itself quickly. We never quote behind a contact form.